Responsible for determining the appropriate measures and associated metrics for various assignments
Planning and implementing metrics collection, analysis, documentation, and communication to stakeholders.
Must have an working experience on Adobe DTM and Adobe SiteCatalyst Implementation (Adobe analytics, report builder, workspace, adhoc reports)
Must have knowledge on website implementation of adobe tracking code through DTM along with data visualization skills.
Must liaison with the client to understand business problem, processes and implementation challenges
Leverage data to analyze the business unit function, identify the business drivers and recommend strategy and future course of actions
Manage end to end delivery including requirement gathering, solution design and business recommendation. Work closely with statisticians to develop solution framework Identify statistical techniques, implementation mechanism, tracking campaigns and pilots.
Work experience working on Adobe Analytics or Google Tag Manager
Adobe Analytics (Omniture SiteCatalyst) - Setup / Configuration / Implementation/ Processing Rules / Troubleshooting
Advanced Excel, Java, HTML , CSS, AJAX basic knowledge required.