Do you want to know which campaigns drive how much traffic to your site? Do you want to know which…
Colors can add to your data visualization and make the story stand out or they can distract the audience from…
Google Optimize Data in Google Analytics When you create an experiment in Google Optimize, you can choose to send the…
How do you practice Google Analytics when you don’t have a website? This is a very common question asked…
What is the difference between segmentation and personalization? A very common question that is often asked by our students and…
UTM is short for Urchin Tracking Module. Before Google Analytics there was Urchin, a web analytics tool. Google bought Urchin…
Google Search Console (previously known as Google Webmaster tools) is a free tool from Google that helps organizations get information…
A lot of times your URL contains dynamic ids such as userid, trasaction id etc. in the page URL. They…
Google Data Studio certification is a great way to text and prove your understanding of the basic concepts of Google…
I am excited to announce that I will be conducting Digital Analytics Association’s Essentials Series – Fundamentals in Digital Analytics.…