What is ObservePoint?

ObservePoint is a tag audit, tag validation and governance software.  It helps companies ensure their digital analytics tags are implemented correctly so that they can trust their digital analytics data and take action on that data with confidence.

ObservePoint not only checks industry leading tags such as Adobe Analytics, Launch, Google Analytics, Tag manager but 100+ other tags.  It also allows you  allows you to test for nearly any variable, value or technology you want to make sure functions properly on your site. Here are some examples of things you can test

  • Tag presence
  • Data layer testing
  • Javascript error detection
  • Critical user path monitoring (such as a sign-up or shopping cart path)
  • Error page detection
  • GDPR compliance

Optizent offers consulting services to help ensure you get most value from your audits. Contact us today at support@optizent.com for free audit of your website.



What is fbclid in Google Analytics? How to remove it?

What s FBCLID?

Starting mid-October 2018, you might have noticed a query parameter called fbclid getting added to your URLs.  FBCLID is a Facebook Click ID that Facebook adds to links that are shared on Facebook. When a user comes to your site by clicking on those links, you see fbclid in the query parameter in your content reports.  This id helps Facebook in providing better analytics for shared links but messes up your Google Analytics reports as same URL shows up multiple times with different fbclid. As a result, you can’t get meaningful data in your reports.


How do you fix your Google Analytics reports?

The way to fix this issues is by removing fbclid from your reports.  The fix has to be applied to each and every view that you want fbclid to be removed from. Here are the steps

  1. Go to “Admin Panel” in Google Analytics – you will need Admin access.
  2. Select the Google Analytics View that you want to apply this fix to.
  3. Click on “View Settings”.
  4. Enter fbclid in the Exclude URL Query Parameters box (see below)



Audit Google Analytics setup – $11.99

Google Tag Manager Advanced Applications Course

So you have learned how to use Google Tag Manager. Now you are ready to learn some advanced use cases beyond basic Google Analytics, AdWords or Facebook pixel tracking.  I have launched a new course “Google Tag Manager Advanced Applications

Sign up for this course at Google Tag Manager Advanced Applications

In this course I will cover the following advanced topics.

  1. Understanding & using Data Layers
  2. Understanding and using Custom HTML tags in Google Tag Manager
  3. Using data layers to push dynamic values and trigger Google Tag Manager
  4. Track Vimeo Video interactions.
  5. Use Custom JavaScript variables in GTM to detect Ad Blockers
  6. Trigger message to users using Ad Blockers – really useful for ad supported sites.
  7. Pass values to Google Analytics Custom Dimensions using Google Tag Manager
  8. Track Ad Blockers in Google Analytics
  9. Track Universal Analytics User ID using true user id from your back end e.g CRM, database etc. and learn how to create special User-Id view in Google Analytics
  10. Integrate CRM database with Google Analytics for segmentation and Adwords Remarketing list.
  11. Write and read first party cookie using Google Tag Manager
  12. Getting Query Parameters from URL to use them in Tags or Triggers
  13. Many more will be added.

If a topic is not listed below then it is not currently in the course. I will add more examples based on student feedback.

Sign up for this course at Google Tag Manager Advanced Applications

Why should you learn from me:

Why you should learn from me?

I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts.  I understand both the technology and marketing side of business.  I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics.

In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.

I have an engineering degrees and an MBA.

GA + CRM + GTM = Deep Insights – No Developer Required (Webinar)

GA + CRM + GTM = Deep Insights – No Developer Required
Wed, Feb 6, 2019 10:00 AM – 11:00 AM PST
Thanks to Universal Analytics, we can integrate CRM data with Google Analytics to gain a more comprehensive view of the user journey.

Join us on February 6 for our webinar with Anil Batra, Managing Partner at Optizent, and find out how to integrate CRM data with Google Analytics for deeper insights and targeting. Whether you are interested in learning how to integrate CRM data with Google Analytics using Google Tag Manager, or create Adwords retargeting based on CRM data – this is the webinar for you!

You will learn how to:

  • Integrate CRM data with Google Analytics using Google Tag Manager
  • Drive insights based on the CRM data
  • Create Adwords retargeting based on CRM data



Missed the Webinar?  – Join our workshop at – http://optizent.com/gtmtraining/