Learn Google Tag Manager - Step by Step. This book teaches you everything you need to get started with Google Tag Manager. The book is based on Anil Batra's best selling Google Tag Manager Course.
What you will learn in this book
Step by step I take you through various features of Google Tag Manager and show you how you can implement various Tags. You will go from not knowing anything about Google Tag Manager and Data Layers to mastering them and using them with confidence.
The book will cover the following topics
Fundamentals and Essentials of Tag Manger (Applies to any tag manager)
Signing up for Google Tag Manager
Details of Google Tag Manager Interface
How to setup Google Tag Manager for Google Analytics and track page views
How to setup external link tracking as Events in Google Analytics via Google Tag Manager
How to setup Button click tracking in Google Analytics
Deploy GTM in WordPress
Understand and use Data Layer in Google Tag Manager
Pushing dynamic values and custom event in DataLayer
You can order your book at Amazon or on https://training.optizent.com
Get a video course of the same book at https://training.optizent.com