This tool allows you to build the links that you use to track Online can track in Google Analytics. Values are required unless they are marked optional. If you do not fill all the required fields you might not get the correct URL URL to Be Tracked (Start with http://) Source (referrer:google, citysearch, newsletter, twitter) Medium (marketing medium: tweet, cpc, banner, email) Content (Optional) (use to differentiate ads) Term (Optional) (Identify the paid search keyword - Not required if you are linking your analytics account with adwords account) Campaign Name (Tweet Name, product, promo code, or slogan) Final URL This is your final URL