Skip to content
Optizent
Optizent
Web, Digital and Marketing Analytics Consulting Services
  • Home
  • Services
  • Training Programs
  • Tools
  • About Us
  • Contact Us
  • Blog

Author: Optizent

GA4 Annotations Demystified

April 3, 2025 Optizent Leave a comment

GA4 Annotations allows you to add notes directly to Google Analytics 4 reports. You should use annotations to Record events…

Continue Reading →

Posted in: Google Analytics 4

(data not available) value in GA4

April 1, 2025 Optizent Leave a comment

Recently GA4 made a change to their reporting. Now you will start to see “(data not available)” value in certain…

Continue Reading →

Posted in: Google Analytics 4

Traffic Source Fields in GA4 BigQuery Schema Demystified

March 30, 2025 Optizent Leave a comment

When you export GA4 data to BigQuery, you will find several source, medium, and other data fields related to traffic. …

Continue Reading →

Posted in: Google Analytics 4

Meta Offline Conversion API

March 24, 2025 Optizent Leave a comment

Meta Offline Conversion API Integration The Meta Offline Conversions API will be discontinued in May 2025. After this date, it…

Continue Reading →

Posted in: Google Analytics 4

Stape v/s Taggrs – Server Side Tracking

March 20, 2025 Optizent Leave a comment

Taggrs.io Taggrs is a server-side tagging hosting provider with its own server infrastructure and access to a global network. It…

Continue Reading →

Posted in: Google Analytics 4

How to Copy GA4 Explorations from One Property to Another

January 24, 2025 Optizent Leave a comment

In this post I will discuss everything you need to know about copying GA4 Explorations from one property to another.…

Continue Reading →

Posted in: Google Analytics 4

Recreate GA4 Metrics in BigQuery

January 2, 2025 Optizent Leave a comment

In the past several posts, I have shown you how to recreate various GA4 standard metrics in BigQuery. In this…

Continue Reading →

Posted in: Google Analytics 4, BigQuery

How to Show New v/s Returning Users in GA4 Looker Studio Report

December 31, 2024 Optizent Leave a comment

If you are looking for a way to show New V/s Returning Numbers in Looker Studio GA4 report then then…

Continue Reading →

Posted in: Google Analytics 4

Data Layers Masterclass: Essential Guide for Tracking GA4 with GTM

December 29, 2024 Optizent Leave a comment

Data layers are a critical part of tracking with Google Tag Manager (GTM), not only for GTM but also for…

Continue Reading →

Posted in: Google Analytics 4 Filed under: Data Layers, Google Tag Manager, Tracking

Why GA4 Numbers Don’t Add Up Across Months

December 20, 2024 Optizent Leave a comment

“When I am looking at two months individually I get the number of Active users and sessions for each month,…

Continue Reading →

Posted in: Google Analytics 4

Post navigation

Page 2 of 28
← Previous 1 2 3 … 28 Next →

Latest Posts

  • GA4 Consent Setting Tag Diagnostics
  • GA4 Setup Checklist – A Comprehensive List To Setup and Audit GA4
  • How to Track Events in Mixpanel
  • Cross Domain Tracking in Mixpanel
  • GA4 Cross-Domain Parameters (_gl, _ga, _gcl) Causing URL or Redirect Issues? Here’s What to Check
  • Which Data Visualization Should You Use and When
  • GA360 v/s GA4 – A Guide
  • Beyond GA4: Exploring Piwik PRO, Mixpanel, and Amplitude for Deeper Analytics
  • Unlocking the Power of Piwik PRO: 9 Essential Features
  • Learn Piwik PRO from the Official Piwik PRO Academy

Categories

  • A/B Testing (2)
  • Adobe Analytics (8)
  • Analytics (6)
  • Artificial Intelligence (1)
  • BigQuery (12)
  • Conversion Rate Optimization (1)
  • Data (1)
  • Data Visualization (2)
  • Digital Analytics (21)
  • Digital Marketing (11)
  • eCommerce (2)
  • Email Marketing (1)
  • Excel (1)
  • Facebook Retargeting (2)
  • FAQ (1)
  • GA4 (55)
  • GAIQ (29)
  • GAIQ Practice Question (28)
  • Google Ads (2)
  • Google Analytics (35)
  • Google Analytics 4 (224)
  • Google Data Studio (5)
  • Google Tag Manager (35)
  • Jobs (3)
  • Looker Studio (1)
  • Mixpanel (2)
  • ObservePoint (1)
  • Optizent Updates (1)
  • Piwik PRO (13)
  • Search Engine Optimization (2)
  • Tag and Setup Audit (4)
  • Trending (9)
  • Uncategorized (1)
  • Web Analytics (13)
  • Webinar (2)
Contact Us
Copyright © 2025 Optizent