Event Parameters and Customer Dimension for Enhanced and Recommended Events

Google Analytics 4 (GA4) is enhancing current features and releasing new features on regular basis. We strive to bring you the latest information so that you can spend your time doing the works that help you move forward rather than wondering if GA4 can do something or not.

Google Analytics Event-Based Model

GA4 is an event-based model, which means every action user takes or every interaction on your site or app is or can be tracked as an event.  To provide more context to the various events either some event parameters are passed automatically or you can pass them on your own. In past, you had to register these event parameters as Custom Dimensions to use them in your reports.  We have written about them in this post,  How to See Event Parameters in Google Analytics 4 Reports.

But that has changed for many of the event parameters.  Now for many of the event parameters, you no longer need to register them and use your custom dimensions.

 

Which Event Parameters Don't need Custom Dimensions?

Enhanced Measurement Events

All the event parameters that are part of the Enhanced Measurement Events are automatically registered and available.  Check out this post to learn about Enhanced Measurement Events.

 

Recommended Events

If you are using any of the recommended events and the parameters that are recommended by Google Analytics no longer require you to register them as Custom Dimensions.  For example, Enhanced eCommerce event parameter.

What About Custom Dimension Limits?

Google Analytics 4 does have a limit on the number of custom dimensions you can have however these event parameters don't count towards those limits. So with this change, you have room for custom dimensions.

Where to get more help with Google Analytics and GA4?

We are here to help you with all your Google Analytics needs. Our team can get you up and running in no time and also train you and your team to save you a lot of time so that you can focus on driving the business outcomes rather than configuring Google Analytics 4.

Online Course - If you want to learn on your own then check out Google Analytics 4 Masterclass

Workshop - We conduct the onsite customized workshop. Reach out to us for more details.

Consulting -  Reach out to us for more details.

 

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