Why are the numbers reported in the GA4 interface and those calculated in BigQuery different? This is a question asked…
Why are the numbers reported in the GA4 interface and those calculated in BigQuery different? If you have this or…
When you export GA4 data to BigQuery, you will see one or two user tables, depending on your GA4 implementation.…
Here are all the links to Black Friday offers on our online courses: Digital Analytics Implementation Mastery (Nov…
During Black Friday and Cyber Monday, retailers will experience a huge surge in traffic on their sites and apps from…
Before you start diving into GA4 data in BigQuery, let’s take a look at what BigQuery is. If you already…
In the previous post. I provided various reasons to send the GA4 data to BigQuery. In this post, I will provide…
Item-scoped custom parameters in Google Analytics 4 (GA4) allow you to collect additional data about the products or services that…
One of the best features of GA4 is the ability to send the data to BigQuery. All it takes is a…
In this post, I will share several GA4 BigQuery Examples Queries and also provide you with information on getting a…
GA4’s connection with BigQuery provides a very powerful tool for markters and product owners to learn about their users/customers. In…
When you send GA4 data to BigQuery the event table has two fields event_date and event_timestamp. event_date field contains the…
“Just use BigQuery” is the advice many “GA4 experts”, who have never even written a SQL query or dealt with…
Google Analytics 4 (GA4) has two main components, events and users. In the past, I showed you how you can…
A lot of business and marketing data is stored in Google Sheets or sent from various 3rd party tools to…
GA4 allows you to send data to BigQuery. If you want to give access to other people in your organization…
GA4 has direct integration with BigQuery thus allowing you send all your Web Analytics data to BigQuery with a few…
As a marketer, it’s important to have a deep understanding of customer behavior in order to make informed marketing decisions.…
BigQuery Sandbox Version This article will show how to sign up for BigQuery for free. We can continue using…
When you send GA4 data to BigQuery then you will see two user id columns in the table that’s created…