Skip to content
Optizent

Optizent

Web, Digital and Marketing Analytics Consulting Services
  • Home
  • Services
  • Training Programs
  • Tools
  • About Us
  • Contact Us
  • Blog

Begin Checkout in Google Analytics 4

June 13, 2022 Vemmanna Leave a comment

Learn how to track begin checkout ecommerce transactions in Google Analytics 4.

Continue Reading →

Posted in: Google Analytics 4 Filed under: Begin Checkout in GA4, Begin Checkout in Google Analtyics 4, Ecommerce Begin Checkout in GA4, Ecommerce Begin Checkout in Google Analytics 4

How to Track an Add to Cart Event in Google Analytics 4 

June 1, 2022 Vemmanna Leave a comment

Learn how to track Add to Cart event in Google Analytics 4.

Continue Reading →

Posted in: Google Analytics 4 Filed under: Add to cart event in Google Analytics 4, GA4 add to cart event

Google Analytics 4 eCommerce View Item Event Tracking

May 24, 2022 Vemmanna Leave a comment

A step by step guide on how to track e-Commerce view_item events in Google Analytics 4.

Continue Reading →

Posted in: Google Analytics 4 Filed under: GA4, GA4 ecommerce view item event tracking, Google Analytics 4 Ecommerce Events, View Item Event Tracking

Universal Analytics to GA4 Transition

May 9, 2022 Optizent Leave a comment

You know that Google Analytics is sunsetting Universal Analytics, the current version of free Google Analytics, in just a few…

Continue Reading →

Posted in: Google Analytics 4

User Activity and Stickiness – DAU, WAU, and MAU

May 7, 2022 Vemmanna Leave a comment

This article will highlight the Active Users and Stickiness metrics. To see these metrics go to Engagement reports in Google…

Continue Reading →

Posted in: Google Analytics 4 Filed under: DAU, MAU, stickiness, user activity, WAU

Google Analytics 4 Ecommerce Events Introduction

May 2, 2022 Vemmanna Leave a comment

This article will cover setting up E-commerce tracking in Google Analytics 4. Ecommerce tracking allows you to track the performance…

Continue Reading →

Posted in: Google Analytics 4 Filed under: GA4 ecommerce events, Google Analytics 4 Ecommerce Events

GA4 Limits – Hits, Collection, Configuration, Parameters, and Reporting Limits

April 22, 2022 Optizent Leave a comment

GA4 limits are something you need to be aware of so that you don’t end up getting frustrated when things…

Continue Reading →

Posted in: Google Analytics 4

How to migrate from Universal Analytics to Google Analytics 4

April 17, 2022 Vemmanna Leave a comment

Google Analytics 4 is a great tool to have. To better prepare, you should start planning your Universal Analytics to…

Continue Reading →

Posted in: Google Analytics 4, GA4 Filed under: Migrate to GA4, Migrate to Google Analytics 4

Google Analytics 4 (GA4) Data Retention

April 13, 2022 Optizent Leave a comment

By default Google Analytics 4 (GA4) retains the data for 2 months.  As a result, you will only be able…

Continue Reading →

Posted in: Google Analytics 4

Understanding user journey with GA4

April 12, 2022 Vemmanna Leave a comment

What is a user journey? A customer journey is a sequence of steps that a user undertakes while using the…

Continue Reading →

Posted in: Google Analytics 4 Filed under: GA4 user journey, Google analytics 4 user journey

Post navigation

Page 24 of 39
← Previous 1 … 23 24 25 … 39 Next →

Latest Posts

  • How to Schedule the Function in Google Cloud to Run Daily
  • How to integrate Google Ad Spend data with Mixpanel Using Google Cloud Functions
  • Meta Ad Spend Integration with Mixpanel: How to Set It Up Using Google Cloud Functions
  • 5 Reasons Your Campaign Data Is “Dirty” (Even When You’re Doing Everything Else Right)
  • How to Use Amplitude AI Agents
  • How to Integrate Amplitude with Snowflake 
  • How to Delete a Property in Amplitude Analytics
  • How to Create a Custom Event in Amplitude
  • Tracking Unique Users with Amplitude: The 3 IDs You Need to Know
  • How to Create Your First Project in Amplitude: A Beginner’s Guide

Categories

  • A/B Testing (2)
  • Adobe Analytics (8)
  • Amplitude (18)
  • Analytics (18)
  • Artificial Intelligence (3)
  • BigQuery (12)
  • Conversion Rate Optimization (1)
  • Data (3)
  • Data Visualization (2)
  • Digital Analytics (23)
  • Digital Marketing (12)
  • eCommerce (2)
  • Email Marketing (1)
  • Excel (1)
  • Facebook Retargeting (2)
  • FAQ (1)
  • GA4 (55)
  • GAIQ (29)
  • GAIQ Practice Question (28)
  • Google Ads (3)
  • Google Analytics (35)
  • Google Analytics 4 (233)
  • Google Data Studio (5)
  • Google Tag Manager (36)
  • Jobs (3)
  • Looker Studio (1)
  • Mixpanel (4)
  • ObservePoint (1)
  • Optizent Updates (1)
  • Piwik PRO (13)
  • Search Engine Optimization (2)
  • Server Side Tracking (3)
  • Stape (3)
  • Tag and Setup Audit (4)
  • Trending (9)
  • Uncategorized (1)
  • Web Analytics (20)
  • Webinar (2)
Contact Us
Copyright © 2025 Optizent