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Why GA4 is better? What possibilities it provides, how it can help marketing

April 8, 2022 Vemmanna Leave a comment

Google Analytics has been used by advertising and marketing professionals for many years. Ranking among the top search engines globally…

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Posted in: Google Analytics 4, GA4 Filed under: GA4, GA4 for marketing, GA4 possibilities, Google Analytics 4

Google Analytics 4 (GA4) Events: What They are and How to Use Them

April 5, 2022 Vemmanna Leave a comment

An event is one of the user’s interaction or an action with a web page element in a mobile app…

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Posted in: Google Analytics 4 Filed under: Automatically collected events, Custom events, Enhanced measurement events, Google Analytics 4 Events, Google Analytics 4 GA4 Events, Recommended events

Universal Analytics Vs Google Analytics 4 (GA4): What’s the Difference?

April 2, 2022 Vemmanna Leave a comment

Universal Analytics and Google Analytics are two distinct analytics platforms by Google used by businesses to collect data from their…

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Posted in: Google Analytics 4, Analytics, GA4 Filed under: GA4, Universal Analytics

GA4 is bad! I don’t like GA4

April 1, 2022 Optizent Leave a comment

GA4 is bad. I don’t like GA4.  If you have heard that or felt that then you are not alone. …

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Posted in: Google Analytics 4

Google Analytics 4 Shopify installation – Step by Step guide.

March 25, 2022 Vemmanna Leave a comment

Learn how to install Google Analytics 4 Shopify and track your store’s performance.

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Posted in: Google Analytics 4, GA4 Filed under: GA4, Google Analytics 4, Google Analytics 4 Shopify Installation

Google Analytics 4 (GA4) Training Course

March 22, 2022 Vemmanna Leave a comment

Google Analytics 4 (GA4) Training Course: Everything You Need To Know. Learn Google Analytics 4 (GA4) in a few days.

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Posted in: Google Analytics 4, GA4 Filed under: GA4 course, GA4 training, Google Analytics 4 training, Google Anlaytics 4 course

How to Structure your Google Analytics 4 Account to Get the Most Out of your Data

March 20, 2022 Vemmanna Leave a comment

Google Analytics 4 Account structure. Learn to structure your Google Analytics account to get the most out of it.

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Posted in: Google Analytics 4, GA4 Filed under: GA4, Google Analytics 4

Google to Sunset Universal Analytics – What This Means for Your Business

March 17, 2022 Vemmanna Leave a comment

Universal Analytics is a Google Analytics feature that allows you to track the activity of your website’s visitors across devices…

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Posted in: Google Analytics 4, Digital Analytics, GA4

Error handling in Custom JavaScript Variable and Custom HTML Tag in GTM

March 15, 2022 Vemmanna Leave a comment

JavaScript is an essential part of marketing analytics; a lot of marketing analytics tools are JavaScript codes. Google Tag Manager…

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Posted in: Google Tag Manager, Analytics Filed under: Custom Javascript, Custom JavaScript variable, Error handlin in GTM, Google Tag Manager

How to Use the “SELECT” Statement in BigQuery SQL

March 9, 2022 Vemmanna Leave a comment

In this article, I will show how you can select records from a table so that you can see what…

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Posted in: Google Analytics 4, BigQuery Filed under: BigQuery, GA4, Google Analytics4, SQL

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