Google Analytics 4 (GA4) Consulting Services

Google Analytics 4, also called GA4 is now the default version of Free Google Analytics.

Starting July 1st, 2023, Google Analytics' current version called Universal Analytics will stop working.

This means you need to switch to GA4 as soon as possible else your tracking will stop working.

 

GA4 Consulting

Our team has been on top of all the changes that are happening in Google Analytics 4 and is ready to help you transition your existing implementation to Google Analytics or set up a brand new implementation.

Transitioning from Universal Analytics to GA4

Our team will make the transition seamless for you. We will do all the heavy lifting so that you can continue to focus on your day-to-day job and immediate business needs.

Our Team will

  • Audit your current setup to document what you are tracking today
  • Consult with you or other stakeholders to ensure that tracking meets current business needs
  • Finalize the document that you can use for future reference and document ongoing changes
  • Develop solution design to map tracking to Google Analytics 4 data and tracking mode.
  • Configure all tracking in Google Tag Manager or on the site (based on business needs).
  • Configure all the reports and dashboards
  • Give users appropriate access.
  • Keep you updated on any new developments in GA4
  • Enable new features and reports as per business needs

 

Setting up New Google Analytics 4

  1. Work with you and other stakeholder to document the business objectives, goals and KPIs
  2. Convert those business requirements into tracking requirements
  3. Develop a tracking strategy and naming conventions
  4. Develop solution design to map tracking to Google Analytics 4 data and tracking mode.
  5. Configure all tracking in Google Tag Manager or on the site (based on business needs).
  6. Configure Google Analytics 4 property
  7. Configure all the reports and dashboards
  8. Give users appropriate access.
  9. Keep you updated on any new developments in GA4
  10. Enable new features and reports as per business needs

 

Training your Team on GA4

Optizent has extensive experience training clients' internal teams to be self-sufficient.  Our Google Analytics 4 training covers all the aspects of Google Analytics 4, to meet both business and technical teams' needs.

We will customize the training for your needs and the teams that we will be training. This will allow you and your team to focus on what's important rather than being bogged down by unnecessary things.

 

Next Steps

Let's talk and figure out the next step. Don't worry, there is no obligation.  You will be talking to an expert in GA 4, not a salesperson.

Email us at support@optizent.com