After you’ve set up a Mixpanel Data Pipeline and confirmed your first export is landing in your warehouse, the next…
A client I worked with had a solid Mixpanel implementation — clean events, good governance, Lexicon maintained properly. But their…
There’s a specific kind of confidence that comes from working with BigQuery. Raw data, SQL queries, custom models — it…
Google Tag Manager was designed to make tracking deployment faster, more accessible, and less dependent on developer resources. It delivered…
There’s a common misconception in analytics: if the setup looks right, the data must be right. It’s understandable. If you’ve…
Here’s something most analytics teams don’t want to admit: the settings that control how your GA4 property collects, attributes, and…
Every Mixpanel project I’ve audited has the same story. It started clean. Someone built a solid tracking plan, events were…
A client came to me three months ago with a specific problem. Their key conversion funnel report had been showing…
I was doing a Mixpanel setup review for a SaaS company last year. Single project, about 60 users across engineering,…
The Problem: Token Expiration Nightmares Last month, one of my clients woke up to a broken ad spend integration. Their…
Every analytics team I’ve worked with has the same recurring problem. Someone is supposed to check the key metrics every…
A client of mine had three different development teams shipping features independently. No shared tracking plan. No review process. Just…
Last year I was doing a tracking audit for a client running a mid-size e-commerce app. They had a GTM…
What Is Mixpanel Lexicon? Lexicon is Mixpanel’s built-in data dictionary. You’ll find it under Data → Lexicon in the left-hand…
A few months ago, I was auditing a GA4 property for a lead generation company. Everything looked great at first…
An audit is a photograph. It shows you exactly where things stand at a specific moment in time — with…
A few months ago, I was auditing a GA4 property for a B2B company when the marketing team proudly told…
I was reviewing a GA4 property with a client when the marketing director asked a question that caught everyone off…
I can’t tell you how many times I’ve had this conversation. A company wants to investigate a sudden drop in…
The first time most data teams run a COUNT on their Mixpanel pipeline export in BigQuery, they get a number…