Our Approach

Our Mission

Our mission is to help Marketers get the most from their Data, Analytics and Marketing Technology. Our team is a cross blend of Marketers, Technology and Data professionals. We understand Technology and Data needs of a Marketing.

We have a large network of professionals where we can find the right person for the right client.  Also, you don't need a large retainer to lock the right expertise.

Our Story

Our Story

With marketing technologies changing landscape it is really hard to find the experts who know various tools and technologies.  This is where this idea originated.  Why expect one person to know all tools and technologies when you can build a network that allows you to find the right person for the job.

Additionally, training and education is something our founder is very passionate and hence our focus on training.

Management Team

Our team consists of professionals who have worked with organization across various industries.


Anil Batra

Managing Partner

Anil Batra is the Managing Partner of Optizent. In his career,  that started at the dawn of Digital Marketing and Analytics field, he has worked with several small and big brands.  He has helped clients like Microsoft, TMobile, Starbucks, Dow Jones (WSJ), ESPN, Walmart etc. get the most if of their digital marketing using the online and offline data.

Anil has served on the Board of Digital Analytics Association and was instrumental in bringing Digital Analytics Symposium. He has taught thousands of students online and at various institutions such as University of British Columbia and University of Washington.

Connect with Anil on LinkedIn  Follow Anil on Twitter

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