Our Mission

Our mission is to help Marketers get the most from their Data, Analytics, and Marketing Technology. Our team is a cross-blend of Marketers, Technology, and Data professionals. We understand the Technology and Data needs of Marketing.

We have a large network of professionals where we can find the right person for the right client.  Also, you don't need a large retainer to lock in the right expertise.

With marketing technologies changing landscape, it is really hard to find experts who know various tools and technologies.  This is where this idea originated.  Why expect one person to know all tools and technologies when you can build a network that allows you to find the right person for the job.

Additionally, training and education is something our founder is very passionate and hence our focus on training.

Management Team

Anil Batra, the founder of Optizent, is a seasoned entrepreneur with 20 years of experience in Digital Marketing and analytics.

He has worked with companies ranging from startups to Fortune 500 and has helped them improve marketing results as well as develop data-driven culture. He has vast experience in Web, Email, Social, Display, Search, Paid Search, and CRM.
He holds a B. Tech in Electronics and Communication Engineering from India and an MBA from the University of Washington, Seattle.

Anil has taught and trained several Marketing and Analytics folks in the past 18  years of teaching at UBC, University of Washington, and Bellevue College, and speaking engagements at various conferences as well as his blog. He conducts several training sessions and workshops on various topics in Digital Marketing and Digital Analytics.  He has also served on the Board of the Digital Analytics Association (DAA) and was instrumental in starting the DAA Symposiums.

Anil has worked and trained teams at companies that include, Microsoft, Estee Lauder, HCL, Finning, ZiplyFiber, T-Mobile, AT&T, Wunderman, Wall Street Journal, ESPN, and Starbucks.

LinkedIn: https://www.linkedin.com/in/anilbatra/