Optizent Analytics Tools

Free, easy-to-use tools to help you improve your digital marketing, analytics, and decision-making.

UTM Builder

Build UTMs with the easy-to-use Campaign UTM Builder

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GA4 Regex Tester

Test regex patterns for GA4 filters and debug event parameter matches.

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CPM & CPC Calculator

Calculate your campaign cost per thousand impressions and cost per click with ease.

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Cost per Conversion & ROAS

Estimate your cost per conversion and return on ad spend using real campaign data.

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Sample Size Calculator

Find the ideal sample size for your A/B tests with this easy calculator.

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Statistically Significance

Find out if your A/B Test results are statistically significant.

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AI BigQuery GA4 SQL Assistant

Build SQL using your GA4 data in BigQuery with our AI Assistant

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GTM Container Audit

Analyze the health of your GTM Container

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