Google Tag Manager Book and eBook
Learn Google Tag Manager - Step by Step. This book teaches you everything you need to get started with Google Tag Manager. While not exactly a dummies series but this book will take any newbie and make them an expert. The book is based on Anil Batra's best selling Google Tag Manager Course.
What you will learn in this book
Step by step I take you through various features of Google Tag Manager and show you how you can implement various Tags. You will go from not knowing anything about Google Tag Manager and Data Layers to mastering them and using them with confidence.
The book will cover the following topics:
- Fundamentals and Essentials of Tag Manger (Applies to any tag manager)
- Signing up for Google Tag Manager
- Details of Google Tag Manager Interface
- How to setup Google Tag Manager for Google Analytics and track page views
- How to setup external link tracking as Events in Google Analytics via Google Tag Manager
- How to setup Button click tracking in Google Analytics
- Deploy GTM in WordPress
- Understand and use Data Layer in Google Tag Manager
- Pushing dynamic values and custom event in DataLayer
You can order your book at Amazon or on Optizent Academy of Digital Marketing & Analytics
Related Google Tag Manager Services
Google Tag Manager Online Course
Get a video course of the same book at Optizent Academy of Digital Marketing & Analytics - This course goes in few more tags and triggers.
Google Tag Manager Advanced Course
Once you grasps the fundamentals then enroll in our Google Tag Manager Advanced Applications course on Optizent Academy of Digital Marketing & Analytics