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Category: Digital Analytics

How To Become a Web Analyst

April 5, 2020 Optizent Leave a comment

Web Analytics and Digital Analytics is one of the hottest fields these days. A lot of people are planning to…

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Posted in: Digital Analytics, Web Analytics

RegEx Help for Google Analytics, Google Analytics, Adobe Analytics, Adobe Launch etc.

November 11, 2019 Optizent Leave a comment

What is RegEx RegEx is a short for Regular Expressions.  It is a sequence of characters to define a search…

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Posted in: Adobe Analytics, Digital Analytics, Google Analytics, Google Tag Manager

Essential Excel for Marketing Analytics

October 10, 2019 Optizent Leave a comment

Excel is one of the most used tool for data analysis by marketers, marketing analysts, web and digital analysts. In…

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Posted in: Digital Analytics, Digital Marketing, Excel, Search Engine Optimization, Web Analytics

Risk of 3rd party JavaScripts and Tags in Marketing Technology

October 8, 2019 Optizent Leave a comment

You likely have plenty of 3rd party JavaScript and tags implemented on your site. These JavaScript allow you to track…

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Posted in: Digital Analytics, Tag and Setup Audit

Understanding CPM, CPC and eCPM

July 17, 2019 Optizent Leave a comment

The purpose of this post is to clarify the terms CPM and CPC and also show how to convert from…

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Posted in: Digital Analytics, Digital Marketing

Fundamentals of Digital Analytics – Digital Analytics Association Essentials Series

June 22, 2019 Optizent Leave a comment

DAA is excited to announce the launch of the newly revised, Essentials Series. This is a LIVE, interactive, discussion-based education…

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Posted in: Digital Analytics, Web Analytics, Webinar

Free Web Analytics Tools Other than Google Analytics

June 21, 2019 Optizent Leave a comment

IIf you looking for Free Web Analytics and Digital Analytics tools are other than Google Analytics, then this post is…

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Posted in: Digital Analytics, Web Analytics

High Bounce Rate? Is it really bad?

February 26, 2019 Optizent Leave a comment

If you have any connection with web analytics then, I am sure, you have heard about the bounce rates (see Bounce Rate Demystified and Typical Bounce Rates).…

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Posted in: Digital Analytics, Web Analytics

1st, 2nd and 3rd Party Data Demystified

February 16, 2019 Optizent Leave a comment

I have referred to 1st party and 3rd party data in a lot of blog posts. Based on the queries…

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Posted in: Digital Analytics Filed under: Digital Marketing

Google Tag Manager Advanced Applications Course

February 7, 2019 Optizent Leave a comment

So you have learned how to use Google Tag Manager. Now you are ready to learn some advanced use cases…

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Posted in: Digital Analytics, Google Analytics, Google Tag Manager, Web Analytics

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