Skip to content
Optizent
Optizent
Web, Digital and Marketing Analytics Consulting Services
  • Home
  • Services
  • Training Programs
  • Tools
  • About Us
  • Contact Us
  • Blog

Category: Digital Analytics

Digital Analytics Association’s Essentials Series – Fundamentals in Digital Analytics

April 6, 2020 Optizent Leave a comment

I am excited to announce that I will be conducting Digital Analytics Association’s Essentials Series – Fundamentals in Digital Analytics.…

Continue Reading →

Posted in: Digital Analytics, Digital Marketing

How To Become a Web Analyst

April 5, 2020 Optizent Leave a comment

Web Analytics and Digital Analytics is one of the hottest fields these days. A lot of people are planning to…

Continue Reading →

Posted in: Digital Analytics, Web Analytics

RegEx Help for Google Analytics, Google Analytics, Adobe Analytics, Adobe Launch etc.

November 11, 2019 Optizent Leave a comment

What is RegEx RegEx is a short for Regular Expressions.  It is a sequence of characters to define a search…

Continue Reading →

Posted in: Adobe Analytics, Digital Analytics, Google Analytics, Google Tag Manager

Essential Excel for Marketing Analytics

October 10, 2019 Optizent Leave a comment

Excel is one of the most used tool for data analysis by marketers, marketing analysts, web and digital analysts. In…

Continue Reading →

Posted in: Digital Analytics, Digital Marketing, Excel, Search Engine Optimization, Web Analytics

Risk of 3rd party JavaScripts and Tags in Marketing Technology

October 8, 2019 Optizent Leave a comment

You likely have plenty of 3rd party JavaScript and tags implemented on your site. These JavaScript allow you to track…

Continue Reading →

Posted in: Digital Analytics, Tag and Setup Audit

Understanding CPM, CPC and eCPM

July 17, 2019 Optizent Leave a comment

The purpose of this post is to clarify the terms CPM and CPC and also show how to convert from…

Continue Reading →

Posted in: Digital Analytics, Digital Marketing

Fundamentals of Digital Analytics – Digital Analytics Association Essentials Series

June 22, 2019 Optizent Leave a comment

DAA is excited to announce the launch of the newly revised, Essentials Series. This is a LIVE, interactive, discussion-based education…

Continue Reading →

Posted in: Digital Analytics, Web Analytics, Webinar

Free Web Analytics Tools Other than Google Analytics

June 21, 2019 Optizent Leave a comment

IIf you looking for Free Web Analytics and Digital Analytics tools are other than Google Analytics, then this post is…

Continue Reading →

Posted in: Digital Analytics, Web Analytics

High Bounce Rate? Is it really bad?

February 26, 2019 Optizent Leave a comment

If you have any connection with web analytics then, I am sure, you have heard about the bounce rates (see Bounce Rate Demystified and Typical Bounce Rates).…

Continue Reading →

Posted in: Digital Analytics, Web Analytics

1st, 2nd and 3rd Party Data Demystified

February 16, 2019 Optizent Leave a comment

I have referred to 1st party and 3rd party data in a lot of blog posts. Based on the queries…

Continue Reading →

Posted in: Digital Analytics Filed under: Digital Marketing

Post navigation

Page 2 of 3
← Previous 1 2 3 Next →

Latest Posts

  • How to Fix Amplitude Data with Transformations Feature
  • How to Set User IDs in Amplitude via with Google Tag Manager (GTM)
  • A Comprehensive Guide to Implementing Amplitude Analytics on WordPress
  • How to Merge Duplicate Properties in Amplitude Analytics
  • An Overview of User-Provided Data Collection in GA4
  • How to Change an Event’s Activity Status in Amplitude 
  • How to Set Up Amplitude Revenue Tracking with Google Tag Manager (GTM) 
  • A Practical Guide to Designing Your Amplitude Event Taxonomy
  • Stape Store Overview: Store, Read & Sync Data in Server-Side GTM
  • How to Block Bot Traffic in Amplitude and Improve Your Analytics Accuracy

Categories

  • A/B Testing (2)
  • Adobe Analytics (8)
  • Amplitude (11)
  • Analytics (11)
  • Artificial Intelligence (3)
  • BigQuery (12)
  • Conversion Rate Optimization (1)
  • Data (2)
  • Data Visualization (2)
  • Digital Analytics (22)
  • Digital Marketing (11)
  • eCommerce (2)
  • Email Marketing (1)
  • Excel (1)
  • Facebook Retargeting (2)
  • FAQ (1)
  • GA4 (55)
  • GAIQ (29)
  • GAIQ Practice Question (28)
  • Google Ads (3)
  • Google Analytics (35)
  • Google Analytics 4 (232)
  • Google Data Studio (5)
  • Google Tag Manager (36)
  • Jobs (3)
  • Looker Studio (1)
  • Mixpanel (2)
  • ObservePoint (1)
  • Optizent Updates (1)
  • Piwik PRO (13)
  • Search Engine Optimization (2)
  • Server Side Tracking (3)
  • Stape (3)
  • Tag and Setup Audit (4)
  • Trending (9)
  • Uncategorized (1)
  • Web Analytics (19)
  • Webinar (2)
Contact Us
Copyright © 2025 Optizent