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Category: Digital Analytics

1st, 2nd and 3rd Party Data Demystified

February 16, 2019 admin Leave a comment

I have referred to 1st party and 3rd party data in a lot of blog posts. Based on the queries…

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Posted in: Digital Analytics Filed under: Digital Marketing

Google Tag Manager Advanced Applications Course

February 7, 2019 admin Leave a comment

So you have learned how to use Google Tag Manager. Now you are ready to learn some advanced use cases…

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Posted in: Digital Analytics, Google Analytics, Google Tag Manager, Web Analytics

What is Web Analytics and how it differs from Digital Analytics

June 24, 2018 admin Leave a comment

Web Analytics and Digital Analytics are quite often used interchangeably.  I have been asked, by my students and some clients,…

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Posted in: Digital Analytics, Web Analytics

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Optizent, LLC is based in Redmond, WA (Seattle) area. We serve clients throughout the world and can serve you in your own city and timezone. Contact us at 206-973-6869.

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