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Category: Web Analytics

What is Data Layer? And Why Do you need it for Adobe Analytics and Google Analytics?

March 11, 2021 Optizent Leave a comment

If you are wondering what a Data Layer is, what needs to be done to build one, and how to…

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Posted in: Adobe Analytics, Web Analytics

What do Noopener Noreferrer mean and what’s the impact on Analytics

January 24, 2021 Optizent Leave a comment

Recently a client noticed that one of the sites sending them quite a bit of traffic was not showing up…

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Posted in: Adobe Analytics, Web Analytics

What is the difference between page views, visits, sessions, visitors, users and hits?

May 11, 2020 Optizent Leave a comment

Confused about the difference between Hits, Page Views, Visitors, Users, Session and Visits? Well this article is for you. I…

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Posted in: Web Analytics

How To Become a Web Analyst

April 5, 2020 Optizent Leave a comment

Web Analytics and Digital Analytics is one of the hottest fields these days. A lot of people are planning to…

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Posted in: Digital Analytics, Web Analytics

Previewing Tags in Google Tag Manager

November 9, 2019 Optizent Leave a comment

Google Tag Manager allows you to preview a tag and debug it before you publish it to the live environment. …

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Posted in: Google Tag Manager, Web Analytics

Essential Excel for Marketing Analytics

October 10, 2019 Optizent Leave a comment

Excel is one of the most used tool for data analysis by marketers, marketing analysts, web and digital analysts. In…

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Posted in: Digital Analytics, Digital Marketing, Excel, Search Engine Optimization, Web Analytics

Fundamentals of Digital Analytics – Digital Analytics Association Essentials Series

June 22, 2019 Optizent Leave a comment

DAA is excited to announce the launch of the newly revised, Essentials Series. This is a LIVE, interactive, discussion-based education…

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Posted in: Digital Analytics, Web Analytics, Webinar

Free Web Analytics Tools Other than Google Analytics

June 21, 2019 Optizent Leave a comment

IIf you looking for Free Web Analytics and Digital Analytics tools are other than Google Analytics, then this post is…

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Posted in: Digital Analytics, Web Analytics

High Bounce Rate? Is it really bad?

February 26, 2019 Optizent Leave a comment

If you have any connection with web analytics then, I am sure, you have heard about the bounce rates (see Bounce Rate Demystified and Typical Bounce Rates).…

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Posted in: Digital Analytics, Web Analytics

Google Tag Manager Advanced Applications Course

February 7, 2019 Optizent Leave a comment

So you have learned how to use Google Tag Manager. Now you are ready to learn some advanced use cases…

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Posted in: Digital Analytics, Google Analytics, Google Tag Manager, Web Analytics

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