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Category: Digital Analytics

Top 10 Reasons to Learn JavaScript

July 12, 2022 Optizent Leave a comment

If you are wondering how will JavaScript help you then this email is for you. Below I have outlined the…

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Posted in: Digital Analytics

Google to Sunset Universal Analytics – What This Means for Your Business

March 17, 2022 Vemmanna Leave a comment

Universal Analytics is a Google Analytics feature that allows you to track the activity of your website’s visitors across devices…

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Posted in: Google Analytics 4, Digital Analytics, GA4

It’s All About A/B Testing!

July 20, 2020 Optizent Leave a comment

How do you know which design or which Call to Action will work? In the old days, brainstorming used to…

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Posted in: A/B Testing, Digital Analytics, Digital Marketing

User Centered Marketing Data Analytics

July 9, 2020 Carobert Leave a comment

TLDR: Use the principles of UX to improve your reporting A few months ago, I was asked by my boss…

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Posted in: Digital Analytics

11 Tips For Improving Online Conversions

May 16, 2020 Optizent Leave a comment

Struggling to drive conversions?  Well I am going to list 11 easy tips for you to drive better customer experience…

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Posted in: Digital Analytics, Digital Marketing

How to practice Google Analytics without a website

April 27, 2020 Optizent Leave a comment

  How do you practice Google Analytics when you don’t have a website? This is a very common question asked…

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Posted in: Digital Analytics, Digital Marketing, Google Analytics

Personalization v/s Segmentation

April 24, 2020 Optizent Leave a comment

What is the difference between segmentation and personalization? A very common question that is often asked by our students and…

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Posted in: Digital Analytics, Digital Marketing

What is UTM in Google Analytics?

April 23, 2020 Optizent Leave a comment

UTM is short  for Urchin Tracking Module. Before Google Analytics there was Urchin, a web analytics tool.  Google bought Urchin…

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Posted in: Digital Analytics, Digital Marketing, Google Analytics

Digital Analytics Association’s Essentials Series – Fundamentals in Digital Analytics

April 6, 2020 Optizent Leave a comment

I am excited to announce that I will be conducting Digital Analytics Association’s Essentials Series – Fundamentals in Digital Analytics.…

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Posted in: Digital Analytics, Digital Marketing

How To Become a Web Analyst

April 5, 2020 Optizent Leave a comment

Web Analytics and Digital Analytics is one of the hottest fields these days. A lot of people are planning to…

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Posted in: Digital Analytics, Web Analytics

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