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Category: Google Tag Manager

Error handling in Custom JavaScript Variable and Custom HTML Tag in GTM

March 15, 2022 Vemmanna Leave a comment

JavaScript is an essential part of marketing analytics; a lot of marketing analytics tools are JavaScript codes. Google Tag Manager…

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Posted in: Google Tag Manager, Analytics Filed under: Custom Javascript, Custom JavaScript variable, Error handlin in GTM, Google Tag Manager

How to pass UTM Parameters from landing page to all the pages – FAQ

February 6, 2022 Optizent Leave a comment

How to pass UTM parameters from the landing page to other pages? This is question and answer is part of…

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Posted in: FAQ, Google Tag Manager Filed under: faq, gtm

Custom JavaScript Google Tag Manager – What, Why, and How to create with an Example

January 20, 2022 Optizent Leave a comment

Custom JavaScript Variables in Google Tag Manager allows you to create your own variables to provide you with the data…

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Posted in: Analytics, Google Tag Manager

Using built-in GTM Variables in Custom JavaScript and HTML

January 8, 2022 Optizent Leave a comment

Google Tag Manager has a lot of built-in variables that are pre-created for you. However, these variables can’t be customized…

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Posted in: Google Tag Manager

Google Tag Manager Preview and Debug Mode

October 20, 2020 Optizent Leave a comment

Google Tag Manager recently updated the preview or the debug mode. It is also called Tag Assistant, not to be…

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Posted in: Google Tag Manager

Why Is Google Tag Manager Preview Mode Not Working?

May 16, 2020 Optizent 2 Comments

Is the preview mode on Google Tag Manager not working?  In this post you will learn about issues that you…

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Posted in: Google Tag Manager

How to Track Events in Facebook using Google Tag Manager

April 3, 2020 Optizent Leave a comment

In the last chapter, we went through the process of installing the base Facebook pixel, which tracks user visits to…

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Posted in: Facebook Retargeting, Google Tag Manager

How to Install Facebook Pixel Using Google Tag Manager (GTM)

Optizent Leave a comment

In this chapter, we will look at how to deploy Facebook pixels using Google Tag Manager. But first, let’s understand…

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Posted in: Facebook Retargeting, Google Tag Manager

What is Google Tag Manager?

March 30, 2020 Optizent Leave a comment

Google Tag Manager is a free tag management solution by Google. It makes it easier for you to manage various…

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Posted in: Google Tag Manager

Track YouTube Video at Google Analytics Events using Google Tag Manager

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Do you embed YouTube videos in your web pages and then wonder if people are interacting with these videos or…

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Posted in: Google Tag Manager

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