Skip to content
Optizent
Optizent
Web, Digital & Marketing Analytics Services
  • Home
  • Services
    • Unified Customer Data
    • Google Analytics
    • GA4 Support
    • Piwik PRO
    • Amplitude
    • Mixpanel
    • Adobe Analytics
    • Adobe Launch
    • Web Analytics
    • Tag Audit
    • MarTech Stack Audit
    • On Demand Team
  • Training Programs
    • Onsite Workshops
    • Online Workshops
    • Online Courses
    • AI Readiness & Use Case Discovery Workshop
  • Tools
  • About Us
    • Experience
    • Partners
  • Contact Us
    • Jobs
    • Submit Your Resume
  • Blog

Tag: Data Layers

Data Layers Masterclass: Essential Guide for Tracking GA4 with GTM

December 29, 2024 admin Leave a comment

Data layers are a critical part of tracking with Google Tag Manager (GTM), not only for GTM but also for…

Continue Reading →

Posted in: Google Analytics 4 Filed under: Data Layers, Google Tag Manager, Tracking
  • How to Backfill GA4 Data in BigQuery (And Make It Actually Usable)
  • 10 Quiet GA4 Settings That Can Slowly Ruin Your Data and What to Do About Them
  • How to Set Up Google Ads Enhanced Conversions (Server-Side)
  • How to Set Up Google Analytics 4 (GA4) for Shopify via Custom Pixel
  • How to Implement Google Ads Conversion Tracking (Server‑Side) 
Signup for our newsletter to stay updated on latest posts and course coupons.

Our Clients

Apptio Logo

Online Courses

  • Become a Digital & Web Analyst
  • Google Analytics – Beginners
  • Google Tag Manager – Zero to Hero

Optizent, LLC is based in Redmond, WA (Seattle) area. We serve clients throughout the world and can serve you in your own city and timezone. Contact us at 206-973-6869.

Copyright © 2025 Optizent

📧 Email Results

Enter your details to receive results via email: