Content groups in google analytics 4 allow us to categorise content in buckets thereby enabling us to view content metrics based on related groups of information instead of individual pages. Using content groups, we can assess which of our product or service categories are performing well or not. Most importantly, we can establish how and which of our website content is helping in achieving our business objectives.
Once Google Analytics is installed, data will start flowing from your website to your google analytics account.
However, there are times that you may not see the data in your Google Analytics.
We discuss why you may not see data from your website in Google Analytics and what you can do to fix it.
One of the best practices of any analytics implementation is testing and verifying that the analytics set up is actually working.
We discuss how you can do so using the real-time report in GA4, Google Tag Manager and Tag Assistant and the DebugView in GA4.
Data tracking and analytics play a crucial role in gaining insights and optimizing online performance. Google Tag Manager (GTM) is…