Skip to content
Optizent
Optizent
Web Analytics Consulting and Training
  • Home
  • Services
  • Training Programs
  • About Us
  • Contact Us
  • Blog

Category: Google Analytics 4

Google Analytics 4 eCommerce View Item Event Tracking

May 24, 2022 Vemmanna Leave a comment

A step by step guide on how to track e-Commerce view_item events in Google Analytics 4.

Continue Reading →

Posted in: Google Analytics 4 Filed under: GA4, GA4 ecommerce view item event tracking, Google Analytics 4 Ecommerce Events, View Item Event Tracking

Universal Analytics to GA4 Transition

May 9, 2022 Optizent Leave a comment

You know that Google Analytics is sunsetting Universal Analytics, the current version of free Google Analytics, in just a few…

Continue Reading →

Posted in: Google Analytics 4

User Activity and Stickiness – DAU, WAU, and MAU

May 7, 2022 Vemmanna Leave a comment

This article will highlight the Active Users and Stickiness metrics. To see these metrics go to Engagement reports in Google…

Continue Reading →

Posted in: Google Analytics 4 Filed under: DAU, MAU, stickiness, user activity, WAU

Google Analytics 4 Ecommerce Events Introduction

May 2, 2022 Vemmanna Leave a comment

This article will cover setting up E-commerce tracking in Google Analytics 4. Ecommerce tracking allows you to track the performance…

Continue Reading →

Posted in: Google Analytics 4 Filed under: GA4 ecommerce events, Google Analytics 4 Ecommerce Events

GA4 Limits – Hits, Collection, Configuration, Parameters, and Reporting Limits

April 22, 2022 Optizent Leave a comment

GA4 limits are something you need to be aware of so that you don’t end up getting frustrated when things…

Continue Reading →

Posted in: Google Analytics 4

How to migrate from Universal Analytics to Google Analytics 4

April 17, 2022 Vemmanna Leave a comment

Google Analytics 4 is a great tool to have. To better prepare, you should start planning your Universal Analytics to…

Continue Reading →

Posted in: Google Analytics 4, GA4 Filed under: Migrate to GA4, Migrate to Google Analytics 4

Google Analytics 4 (GA4) Data Retention

April 13, 2022 Optizent Leave a comment

By default Google Analytics 4 (GA4) retains the data for 2 months.  As a result, you will only be able…

Continue Reading →

Posted in: Google Analytics 4

Understanding user journey with GA4

April 12, 2022 Vemmanna Leave a comment

What is a user journey? A customer journey is a sequence of steps that a user undertakes while using the…

Continue Reading →

Posted in: Google Analytics 4 Filed under: GA4 user journey, Google analytics 4 user journey

Why GA4 is better? What possibilities it provides, how it can help marketing

April 8, 2022 Vemmanna Leave a comment

Google Analytics has been used by advertising and marketing professionals for many years. Ranking among the top search engines globally…

Continue Reading →

Posted in: Google Analytics 4, GA4 Filed under: GA4, GA4 for marketing, GA4 possibilities, Google Analytics 4

Google Analytics 4 (GA4) Events: What They are and How to Use Them

April 5, 2022 Vemmanna Leave a comment

An event is one of the user’s interaction or an action with a web page element in a mobile app…

Continue Reading →

Posted in: Google Analytics 4 Filed under: Automatically collected events, Custom events, Enhanced measurement events, Google Analytics 4 Events, Google Analytics 4 GA4 Events, Recommended events

Post navigation

Page 1 of 6
1 2 … 6 Next →

Latest Posts

  • Google Analytics 4 eCommerce View Item Event Tracking
  • Universal Analytics to GA4 Transition
  • User Activity and Stickiness – DAU, WAU, and MAU
  • Google Analytics 4 Ecommerce Events Introduction
  • GA4 Limits – Hits, Collection, Configuration, Parameters, and Reporting Limits
  • How to migrate from Universal Analytics to Google Analytics 4
  • Google Analytics 4 (GA4) Data Retention
  • Understanding user journey with GA4
  • Why GA4 is better? What possibilities it provides, how it can help marketing
  • Google Analytics 4 (GA4) Events: What They are and How to Use Them

Categories

  • A/B Testing (2)
  • Adobe Analytics (8)
  • Analytics (4)
  • Artificial Intelligence (1)
  • BigQuery (3)
  • Conversion Rate Optimization (1)
  • Data Visualization (1)
  • Digital Analytics (19)
  • Digital Marketing (11)
  • Email Marketing (1)
  • Excel (1)
  • Facebook Retargeting (2)
  • FAQ (1)
  • GA4 (11)
  • GAIQ (29)
  • GAIQ Practice Question (28)
  • Google Analytics (32)
  • Google Analytics 4 (54)
  • Google Data Studio (5)
  • Google Tag Manager (28)
  • Jobs (3)
  • ObservePoint (1)
  • Search Engine Optimization (2)
  • Tag and Setup Audit (3)
  • Uncategorized (1)
  • Web Analytics (12)
  • Webinar (2)
Copyright © 2022 Optizent