The user ID feature in Google Analytics 4 allows us to count the users accurately and will enable us to…
Not Set (not set) is a placeholder used by GA4 (Google Analytics 4) when it does not receive the required…
BigQuery GA4 Event Schema This article provides the details of Google Analytics 4 data that is exported into BigQuery.…
The Marketing Analytics Analyst (Web and Marketing Analytics) manages Global Marketing Analytics Services and Operations across both strategic roadmap planning,…
As a marketer, it’s important to have a deep understanding of customer behavior in order to make informed marketing decisions.…
2022 is almost gone and it to time to gain your edge by learning the skills that will help you…
When you send GA4 data to BigQuery then you will see two user id columns in the table that’s created…
Have you seen “Other” show up in the GA4 reports and Exploration? If you have then this post is for…
One of the best features of GA4 is the ability to send the data to BigQuery. All it takes is a…
This article is about the data retention setting in Google Analytics4 and learning what it means and how it impacts…