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Category: Google Analytics 4

Google Analytics 4 User ID Tracking

January 24, 2023 Vemmanna Leave a comment

The user ID feature in Google Analytics 4 allows us to count the users accurately and will enable us to…

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Posted in: GA4, Google Analytics 4 Filed under: Google Analytics 4 User ID Tracking

Not Set in GA4 Pages and Screens Report. How do I fix it?

January 21, 2023 Optizent Leave a comment

Not Set (not set) is a placeholder used by GA4 (Google Analytics 4) when it does not receive the required…

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Posted in: Google Analytics 4

Introduction to Google Analytics 4 Data in BigQuery 

January 5, 2023 Vemmanna Leave a comment

  BigQuery GA4 Event Schema This article provides the details of Google Analytics 4 data that is exported into BigQuery.…

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Posted in: BigQuery, Google Analytics 4 Filed under: GA4 Data in BigQuery, Google Analytics 4 Data in BigQuery

Marketing Analytics Analyst (Web and Marketing Analytics)

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The Marketing Analytics Analyst (Web and Marketing Analytics) manages Global Marketing Analytics Services and Operations across both strategic roadmap planning,…

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Posted in: Google Analytics 4

Unleashing the Power of BigQuery and GA4: Why Marketers Should Use These Tools Together

December 24, 2022 Optizent Leave a comment

As a marketer, it’s important to have a deep understanding of customer behavior in order to make informed marketing decisions.…

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Posted in: Google Analytics 4

8 Digital Analytics Skill for 2023 and Beyond

December 17, 2022 Optizent Leave a comment

2022 is almost gone and it to time to gain your edge by learning the skills that will help you…

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Posted in: Google Analytics 4

What is user_pseudo_id in GA4 BigQuery Export?

December 5, 2022 Optizent Leave a comment

When you send GA4 data to BigQuery then you will see two user id columns in the table that’s created…

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Posted in: Google Analytics 4, BigQuery

Other in GA4 Reports and GA4 Cardinality

December 2, 2022 Optizent Leave a comment

Have you seen “Other” show up in the GA4 reports and Exploration?  If you have then this post is for…

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Posted in: Google Analytics 4

9 Reasons Why You Should Turn On GA4 BigQuery Integration

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One of the best features of GA4 is the ability to send the data to BigQuery. All it takes is a…

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Posted in: Google Analytics 4

Google Analytics 4 (GA4) Data Retention Settings

November 23, 2022 Vemmanna Leave a comment

This article is about the data retention setting in Google Analytics4 and learning what it means and how it impacts…

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Posted in: Google Analytics 4 Filed under: data retention in GA4, GA4 Data Retention Settings, Google Analytics 4 Data Retention Settings

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