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Category: Artificial Intelligence

Track Traffic Coming from AI – Step-by-Step with GA4

September 18, 2025 Optizent Leave a comment

AI engines like ChatGPT, Perplexity, and Claude are starting to influence how users discover brands. The challenge for marketers is…

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Posted in: Google Analytics 4, Artificial Intelligence

How to Track Traffic Coming from AI

Optizent Leave a comment

AI-powered platforms are rapidly becoming the primary means by which people discover information, products, and brands. Just as search engines…

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Posted in: Artificial Intelligence, Google Analytics 4

Getting Started with Artificial Intelligence for Marketing

October 21, 2019 Optizent Leave a comment

These days there is a lot of buzz in the marketing community about use of Artificial Intelligence (AI) and Machine…

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Posted in: Artificial Intelligence, Digital Marketing

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