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Category: Digital Marketing

It’s All About A/B Testing!

July 20, 2020 Optizent Leave a comment

How do you know which design or which Call to Action will work? In the old days, brainstorming used to…

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Posted in: A/B Testing, Digital Analytics, Digital Marketing

9 Emails Posts That You Must Read

May 28, 2020 Optizent Leave a comment

Many old post are still relevant after few years but are hard to find on a blog. So I have…

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Posted in: Digital Marketing, Email Marketing

11 Tips For Improving Online Conversions

May 16, 2020 Optizent Leave a comment

Struggling to drive conversions?  Well I am going to list 11 easy tips for you to drive better customer experience…

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Posted in: Digital Analytics, Digital Marketing

How to practice Google Analytics without a website

April 27, 2020 Optizent Leave a comment

  How do you practice Google Analytics when you don’t have a website? This is a very common question asked…

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Posted in: Digital Analytics, Digital Marketing, Google Analytics

Personalization v/s Segmentation

April 24, 2020 Optizent Leave a comment

What is the difference between segmentation and personalization? A very common question that is often asked by our students and…

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Posted in: Digital Analytics, Digital Marketing

What is UTM in Google Analytics?

April 23, 2020 Optizent Leave a comment

UTM is short  for Urchin Tracking Module. Before Google Analytics there was Urchin, a web analytics tool.  Google bought Urchin…

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Posted in: Digital Analytics, Digital Marketing, Google Analytics

Digital Analytics Association’s Essentials Series – Fundamentals in Digital Analytics

April 6, 2020 Optizent Leave a comment

I am excited to announce that I will be conducting Digital Analytics Association’s Essentials Series – Fundamentals in Digital Analytics.…

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Posted in: Digital Analytics, Digital Marketing

Getting Started with Artificial Intelligence for Marketing

October 21, 2019 Optizent Leave a comment

These days there is a lot of buzz in the marketing community about use of Artificial Intelligence (AI) and Machine…

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Posted in: Artificial Intelligence, Digital Marketing

Essential Excel for Marketing Analytics

October 10, 2019 Optizent Leave a comment

Excel is one of the most used tool for data analysis by marketers, marketing analysts, web and digital analysts. In…

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Posted in: Digital Analytics, Digital Marketing, Excel, Search Engine Optimization, Web Analytics

Understanding CPM, CPC and eCPM

July 17, 2019 Optizent Leave a comment

The purpose of this post is to clarify the terms CPM and CPC and also show how to convert from…

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Posted in: Digital Analytics, Digital Marketing

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