Skip to content
Optizent
Optizent
Web Analytics Consulting and Training
  • Home
  • Services
  • Training Programs
  • About Us
  • Contact Us
  • Blog

Category: Digital Marketing

It’s All About A/B Testing!

July 20, 2020 Optizent Leave a comment

How do you know which design or which Call to Action will work? In the old days, brainstorming used to…

Continue Reading →

Posted in: A/B Testing, Digital Analytics, Digital Marketing

9 Emails Posts That You Must Read

May 28, 2020 Optizent Leave a comment

Many old post are still relevant after few years but are hard to find on a blog. So I have…

Continue Reading →

Posted in: Digital Marketing, Email Marketing

11 Tips For Improving Online Conversions

May 16, 2020 Optizent Leave a comment

Struggling to drive conversions?  Well I am going to list 11 easy tips for you to drive better customer experience…

Continue Reading →

Posted in: Digital Analytics, Digital Marketing

How to practice Google Analytics without a website

April 27, 2020 Optizent Leave a comment

  How do you practice Google Analytics when you don’t have a website? This is a very common question asked…

Continue Reading →

Posted in: Digital Analytics, Digital Marketing, Google Analytics

Personalization v/s Segmentation

April 24, 2020 Optizent Leave a comment

What is the difference between segmentation and personalization? A very common question that is often asked by our students and…

Continue Reading →

Posted in: Digital Analytics, Digital Marketing

What is UTM in Google Analytics?

April 23, 2020 Optizent Leave a comment

UTM is short  for Urchin Tracking Module. Before Google Analytics there was Urchin, a web analytics tool.  Google bought Urchin…

Continue Reading →

Posted in: Digital Analytics, Digital Marketing, Google Analytics

Digital Analytics Association’s Essentials Series – Fundamentals in Digital Analytics

April 6, 2020 Optizent Leave a comment

I am excited to announce that I will be conducting Digital Analytics Association’s Essentials Series – Fundamentals in Digital Analytics.…

Continue Reading →

Posted in: Digital Analytics, Digital Marketing

Getting Started with Artificial Intelligence for Marketing

October 21, 2019 Optizent Leave a comment

These days there is a lot of buzz in the marketing community about use of Artificial Intelligence (AI) and Machine…

Continue Reading →

Posted in: Artificial Intelligence, Digital Marketing

Essential Excel for Marketing Analytics

October 10, 2019 Optizent Leave a comment

Excel is one of the most used tool for data analysis by marketers, marketing analysts, web and digital analysts. In…

Continue Reading →

Posted in: Digital Analytics, Digital Marketing, Excel, Search Engine Optimization, Web Analytics

Understanding CPM, CPC and eCPM

July 17, 2019 Optizent Leave a comment

The purpose of this post is to clarify the terms CPM and CPC and also show how to convert from…

Continue Reading →

Posted in: Digital Analytics, Digital Marketing

Post navigation

Page 1 of 2
1 2 Next →

Latest Posts

  • Exploring the Impacts of Google’s Auto Upgrade to Google Analytics 4
  • Migrate Universal Analytics to GA4: Everything You Need to Know
  • Google Analytics 4 User ID Tracking
  • Not Set in GA4 Pages and Screens Report. How do I fix it?
  • How to add a Custom Image Tag in Google Tag Manager?
  • Become A Minimalist Analyst
  • Introduction to Digital Analytics and Piwik PRO
  • Introduction to Google Analytics 4 Data in BigQuery 
  • Marketing Analytics Analyst (Web and Marketing Analytics)
  • Overview of PiwikPRO Report Organization

Categories

  • A/B Testing (2)
  • Adobe Analytics (8)
  • Analytics (5)
  • Artificial Intelligence (1)
  • BigQuery (7)
  • Conversion Rate Optimization (1)
  • Data (1)
  • Data Visualization (1)
  • Digital Analytics (20)
  • Digital Marketing (11)
  • eCommerce (1)
  • Email Marketing (1)
  • Excel (1)
  • Facebook Retargeting (2)
  • FAQ (1)
  • GA4 (17)
  • GAIQ (29)
  • GAIQ Practice Question (28)
  • Google Ads (2)
  • Google Analytics (33)
  • Google Analytics 4 (93)
  • Google Data Studio (5)
  • Google Tag Manager (29)
  • Jobs (3)
  • ObservePoint (1)
  • Piwik PRO (5)
  • Search Engine Optimization (2)
  • Tag and Setup Audit (3)
  • Uncategorized (1)
  • Web Analytics (12)
  • Webinar (2)
Copyright © 2023 Optizent