DataTrue is an enterprise-grade web tags audit solution. Their deployment management, auditing, and proactive monitoring help our clients manage their tag operations and validate the quality of the data they collect. This gives digital business leaders the high-quality information and confidence to make the right decisions. DataTrue can not only validate Adobe Analytics tags, Google Analytics tags but can work with most of the marketing tags on your site.

DataTrue and Optizent

Optizent consultants are trained in developing and implementing tag audit plans, We can help you up and running quickly as well as help you manage your audit plans to make sure you can have complete trust in the data.



DataTrue Capabilities

Validate your data

Audit and validate data collected from your sites, quickly and easily. Receive comprehensive page reports with critical data you can use to resolve errors.

Drill down to get detailed information - including loading times, tag validations, tag data payloads, and errors written to test browser consoles.

Apply your data governance plan

Protect your business by ensuring your data is collected and shared according to your data governance policies. Monitor for unapproved vendors and tags. Report exposure to third parties of sensitive data, personally identifiable information (PII), and data subject to privacy regulation.

Test email campaigns and landing pages

Integrate DataTrue with your email marketing platform to systematically audit campaigns before every release. Use detailed visual reports to quickly find and resolve errors.

Audit tags, variables, datalayer values, and exposed data

Upload page-level tag variable settings and validate your tagging implementation page by page. Use DataTrue to discover your current page-level variable settings and use this as a baseline for ongoing monitoring.

Validate granular elements of your analytics solution design by creating a tag and datalayer unit test. Easily monitor the implementation health of your solution design as changes are made to your site.

Enterprise-wide solution

Access multiple accounts and multiple sites from a single log-in to DataTrue.

Every user can customize their own dashboard to monitor multiple accounts and test suites. View a snapshot of recent test results then drill down to detailed test results in a single click.

Test before you deploy

Test new tag configurations and other changes before and after they go live, to protect against loss of data. Test staging tag containers against a production suite of tests, or run a production suite of tests against a staging site to find errors before each release.

Create, edit or run tests via API. Trigger DataTrue tests as part of your software release process from a continuous integration tool such as Jenkins, TeamCity, Travis CI, or Codeship.

Build smart tests, fast

Use our Test Builder to create test interactions with sites, and configure using our extensive library of tag templates.

DataTrue works across complex AJAX interactions, iframe content, and top-level domains.


Need help with assessing if DataTrue is the right solution for you? Fill the form below for no-obligation consultation.