Skip to content
Optizent
Optizent
Web & Digital Analytics Consulting and Training
  • Home
  • Services
    • Unified Customer Data View
    • Google Analytics
    • Piwik Pro Consulting Services
    • Adobe Analytics
    • Web Analytics
    • Tag Audit
    • MarTech Stack Audit
    • Google Marketing Platform
    • Adobe Launch
  • On Demand Team
  • Training Programs
    • Onsite Workshops
    • Online Workshops
    • Online Courses
    • Books
  • About Us
    • Experience
    • Partners
  • Contact Us
    • Jobs
    • Submit Your Resume
  • Blog

Category: Web Analytics

What is Data Layer? And Why Do you need it for Adobe Analytics and Google Analytics?

March 11, 2021 admin Leave a comment

If you are wondering what a Data Layer is, what needs to be done to build one, and how to…

Continue Reading →

Posted in: Adobe Analytics, Web Analytics

What do Noopener Noreferrer mean and what’s the impact on Analytics

January 24, 2021 admin Leave a comment

Recently a client noticed that one of the sites sending them quite a bit of traffic was not showing up…

Continue Reading →

Posted in: Adobe Analytics, Web Analytics

What is the difference between page views, visits, sessions, visitors, users and hits?

May 11, 2020 admin 2 Comments

Confused about the difference between Hits, Page Views, Visitors, Users, Session and Visits? Well this article is for you. I…

Continue Reading →

Posted in: Web Analytics

How To Become a Web Analyst

April 5, 2020 admin 1 Comment

Web Analytics and Digital Analytics is one of the hottest fields these days. A lot of people are planning to…

Continue Reading →

Posted in: Digital Analytics, Web Analytics

Previewing Tags in Google Tag Manager

November 9, 2019 admin Leave a comment

Google Tag Manager allows you to preview a tag and debug it before you publish it to the live environment. …

Continue Reading →

Posted in: Google Tag Manager, Web Analytics

Essential Excel for Marketing Analytics

October 10, 2019 admin Leave a comment

Excel is one of the most used tool for data analysis by marketers, marketing analysts, web and digital analysts. In…

Continue Reading →

Posted in: Web Analytics, Digital Analytics, Digital Marketing, Excel, Search Engine Optimization

Fundamentals of Digital Analytics – Digital Analytics Association Essentials Series

June 22, 2019 admin Leave a comment

DAA is excited to announce the launch of the newly revised, Essentials Series. This is a LIVE, interactive, discussion-based education…

Continue Reading →

Posted in: Digital Analytics, Web Analytics, Webinar

Free Web Analytics Tools Other than Google Analytics

June 21, 2019 admin Leave a comment

IIf you looking for Free Web Analytics and Digital Analytics tools are other than Google Analytics, then this post is…

Continue Reading →

Posted in: Digital Analytics, Web Analytics

High Bounce Rate? Is it really bad?

February 26, 2019 admin Leave a comment

If you have any connection with web analytics then, I am sure, you have heard about the bounce rates (see Bounce Rate Demystified and Typical Bounce Rates).…

Continue Reading →

Posted in: Digital Analytics, Web Analytics

Google Tag Manager Advanced Applications Course

February 7, 2019 admin Leave a comment

So you have learned how to use Google Tag Manager. Now you are ready to learn some advanced use cases…

Continue Reading →

Posted in: Digital Analytics, Google Analytics, Google Tag Manager, Web Analytics

Post navigation

Page 1 of 2
1 2 Next →
Signup for our newsletter to stay updated on latest posts and course coupons.

Our Clients

Apptio Logo

Categories

  • A/B Testing (2)
  • Adobe Analytics (8)
  • Analytics (1)
  • Artificial Intelligence (1)
  • Conversion Rate Optimization (1)
  • Data Visualization (1)
  • Digital Analytics (19)
  • Digital Marketing (11)
  • Email Marketing (1)
  • Excel (1)
  • Facebook Retargeting (2)
  • GAIQ (29)
  • GAIQ Practice Question (28)
  • Google Analytics (28)
  • Google Analytics 4 (10)
  • Google Data Studio (3)
  • Google Tag Manager (24)
  • Jobs (3)
  • ObservePoint (1)
  • Search Engine Optimization (2)
  • Tag and Setup Audit (3)
  • Uncategorized (3)
  • Web Analytics (12)
  • Webinar (2)

Recent Posts

  • Marketo Administrator – Contract Position
  • 35+ Things About Google Analytics 4 That Will Make You Look Like a Genius
  • No-Code Event Tracking and Google Analytics 4

Archives

Online Courses

  • Become a Digital & Web Analyst
  • Google Analytics – Beginners
  • Google Tag Manager – Zero to Hero

Optizent, LLC is based in Redmond, WA (Seattle) area. We serve clients throughout the world and can serve you in your own city and timezone. Contact us at 206-973-6869.

Copyright © 2023 Optizent