How do you know which design or which Call to Action will work? In the old days, brainstorming used to…
TLDR: Use the principles of UX to improve your reporting A few months ago, I was asked by my boss…
Struggling to drive conversions? Well I am going to list 11 easy tips for you to drive better customer experience…
How do you practice Google Analytics when you don’t have a website? This is a very common question asked…
What is the difference between segmentation and personalization? A very common question that is often asked by our students and…
UTM is short for Urchin Tracking Module. Before Google Analytics there was Urchin, a web analytics tool. Google bought Urchin…
I am excited to announce that I will be conducting Digital Analytics Association’s Essentials Series – Fundamentals in Digital Analytics.…
Web Analytics and Digital Analytics is one of the hottest fields these days. A lot of people are planning to…
What is RegEx RegEx is a short for Regular Expressions. It is a sequence of characters to define a search…
Excel is one of the most used tool for data analysis by marketers, marketing analysts, web and digital analysts. In…