Skip to content
Optizent
Optizent
Web, Digital & Marketing Analytics Consulting Services
  • Home
  • Services
    • Unified Customer Data
    • Google Analytics
    • GA4 Support
    • Piwik PRO
    • Amplitude
    • Mixpanel
    • Adobe Analytics
    • Adobe Launch
    • Web Analytics
    • Tag Audit
    • MarTech Stack Audit
    • On Demand Team
  • Training Programs
    • Onsite Workshops
    • Online Workshops
    • Online Courses
  • Tools
    • UTM Builder
    • GA4 Regex Tester
    • GA4 BigQuery SQL Builder
    • Conversion Rate, ROI and ROAS Calculator
    • CPM, CPC and CTR Calculator
    • A/B Testing Sample Size Calculator
    • A/B Testing Statistical Significance Calculator
  • About Us
    • Experience
    • Partners
  • Contact Us
    • Jobs
    • Submit Your Resume
  • Blog

Category: Digital Analytics

No-Code Event Tracking and Google Analytics 4

June 29, 2021 admin Leave a comment

There is a lot of buzz about digital analytics companies that do automatic event tracking and that’s their main differentiator…

Continue Reading →

Posted in: Digital Analytics, Google Analytics 4

It’s All About A/B Testing!

July 20, 2020 admin Leave a comment

How do you know which design or which Call to Action will work? In the old days, brainstorming used to…

Continue Reading →

Posted in: A/B Testing, Digital Analytics, Digital Marketing

User Centered Marketing Data Analytics

July 9, 2020 Charles Mendelson Leave a comment

TLDR: Use the principles of UX to improve your reporting A few months ago, I was asked by my boss…

Continue Reading →

Posted in: Digital Analytics

11 Tips For Improving Online Conversions

May 16, 2020 admin Leave a comment

Struggling to drive conversions?  Well I am going to list 11 easy tips for you to drive better customer experience…

Continue Reading →

Posted in: Digital Marketing, Digital Analytics

How to practice Google Analytics without a website

April 27, 2020 admin Leave a comment

  How do you practice Google Analytics when you don’t have a website? This is a very common question asked…

Continue Reading →

Posted in: Digital Analytics, Digital Marketing, Google Analytics

Personalization v/s Segmentation

April 24, 2020 admin Leave a comment

What is the difference between segmentation and personalization? A very common question that is often asked by our students and…

Continue Reading →

Posted in: Digital Marketing, Digital Analytics

What is UTM in Google Analytics?

April 23, 2020 admin Leave a comment

UTM is short  for Urchin Tracking Module. Before Google Analytics there was Urchin, a web analytics tool.  Google bought Urchin…

Continue Reading →

Posted in: Google Analytics, Digital Analytics, Digital Marketing

Digital Analytics Association’s Essentials Series – Fundamentals in Digital Analytics

April 6, 2020 admin 1 Comment

I am excited to announce that I will be conducting Digital Analytics Association’s Essentials Series – Fundamentals in Digital Analytics.…

Continue Reading →

Posted in: Digital Analytics, Digital Marketing

How To Become a Web Analyst

April 5, 2020 admin Leave a comment

Web Analytics and Digital Analytics is one of the hottest fields these days. A lot of people are planning to…

Continue Reading →

Posted in: Digital Analytics, Web Analytics

RegEx Help for Google Analytics, Google Analytics, Adobe Analytics, Adobe Launch etc.

November 11, 2019 admin 1 Comment

What is RegEx RegEx is a short for Regular Expressions.  It is a sequence of characters to define a search…

Continue Reading →

Posted in: Adobe Analytics, Digital Analytics, Google Analytics, Google Tag Manager

Post navigation

Page 1 of 2
1 2 Next →

Optizent, LLC is based in Redmond, WA (Seattle) area. We serve clients throughout the world and can serve you in your own city and timezone. Contact us at 206-973-6869.

Copyright © 2025 Optizent

📧 Email Results

Enter your details to receive results via email: