Bounce Rate is one of the most common metrics used by marketers and analysts using Google Analytics. However, if you…
What is Google Analytics 4 Google recently announced the general availability of Google Analytics 4 (also widely known as GA4),…
Deleting a Goal in Google Analytics Google Analytics view limits the number of goals you can have in a view…
Do you want to know which campaigns drive how much traffic to your site? Do you want to know which…
Google Optimize Data in Google Analytics When you create an experiment in Google Optimize, you can choose to send the…
How do you practice Google Analytics when you don’t have a website? This is a very common question asked…
UTM is short for Urchin Tracking Module. Before Google Analytics there was Urchin, a web analytics tool. Google bought Urchin…
A lot of times your URL contains dynamic ids such as userid, trasaction id etc. in the page URL. They…
These days most sites have long pages, which means users must scroll down to view the complete page. You always…
So far, we have looked at what Data Layer is and how Google Tag Manager can pull information from the…