Google Analytics 4 (GA4) Courses - Optizent

Google Analytics 4 (GA4) courses by Optizent are the most comprehensive courses on this latest version of Google Analytics.

We offer customized courses as well as self-paced online courses.

The GA4 Masterclass covers all aspects of Google Analytics 4 that include reports, implementation, and use cases.

By enrolling in the GA4 masterclass not only you get a self-paced course by access to a community that is there to help you when you need it. This course is backed by a 100% money-back guarantee. If you don't get the value then just ask for a refund in the first 30 days.

If you want to master Google Analytics 4 then right now is the time to learn this new tool since there are not many "experts" and you could be one of the latest "GA4 Expert".

Enroll in Google Analytics 4 (GA4) Masterclass course

Google Analytics 4 Masterclass Course Curriculum

If anything is missing from the curriculum then just lets us know and it will be added to the course.

Introduction to Google Analytics 4 (GA4)

What is Google Analytics 4
Google Analytics 4 Data Model
Creating a Google Analytics & Property
Upgrading from Google Analytics to Google Analytics 4
Creating Universal Analytics (GA3) property - Optional Video

GA4 Interface Overview

Reporting Interface Overview
Understanding Acquisition Reports in GA4
Campaign Tracking
Campaign URL Builder
Understanding Engagement Reports in GA4
User Activity and Stickiness - DAU, WAU and MAU
Understanding Retention Reports
Analysis Hub Overview
Exploration Analysis Technique

Implementing Google Analytics 4 with Google Tag Manager

Google Analytics 4 Configuration Tag Setup with Google Tag Manager
Google Tag Manager Preview Mode
Debug View Google Analytics 4
Fields Set and Debug View
Introduction to Event Tracking in GA4 using GTM
Setting Event Parameters
Setting User Properties via Google Tag Manager
Custom Definitions - Creating Custom Dimensions and Custom Metrics

Segmentation & Analysis in GA4

Using BigQuery with Google Analytics 4

Google Analytics 4 Administration

Filtering Internal Traffic

GA4 Data Studio Template for Deeper Insights

On-site Search Words, Outbound Link, Video Views Template

Google Analytics 4 and this course is evolving every day so you will have access to all future updates.

Need to provide GA4 training to your whole team?

We offer customized training that uses your own data to train your internal teams. Fill the from and get in touch with us to discussion options.

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