If you have any connection with web analytics then, I am sure, you have heard about the bounce rates (see Bounce Rate Demystified and Typical Bounce Rates).…
I have referred to 1st party and 3rd party data in a lot of blog posts. Based on the queries…
So you have learned how to use Google Tag Manager. Now you are ready to learn some advanced use cases…
Web Analytics and Digital Analytics are quite often used interchangeably. I have been asked, by my students and some clients,…