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Category: Digital Analytics

Overview of PiwikPRO Report Organization

December 31, 2022 Vemmanna

PiwikPRO has a lot of predefined reports. This article will provide an overview of how the reports are organized -…

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Posted in: Digital Analytics Filed under: PiwikPRO Report Organization, PiwikPRO Reports

How To Sign Up Piwik PRO

December 12, 2022 Vemmanna

To understand the role of various tools and features of Piwik PRO let’s get started with Piwik PRO sign up.…

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Posted in: Digital Analytics Filed under: How To Sign Up Piwik PRO, Sign Up Piwik PRO

How To Install Piwik Pro On The Website

December 7, 2022 Vemmanna

For Piwik PRO to start collecting the data on the website or app, we must install the tracking code. This…

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Posted in: Digital Analytics Filed under: Piwik PRO Analytics code, Piwik PRO Installation

Top 10 Reasons to Learn JavaScript

July 12, 2022 admin

If you are wondering how will JavaScript help you then this email is for you. Below I have outlined the…

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Posted in: Digital Analytics

Adding Google Ads Conversion Linker via Piwik PRO

June 18, 2022 admin

If you have decided to move to Piwik PRO from Google Analytics and you run Google Ads then this blog…

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Posted in: Digital Analytics, Google Ads

Google to Sunset Universal Analytics – What This Means for Your Business

March 17, 2022 Vemmanna

Universal Analytics is a Google Analytics feature that allows you to track the activity of your website’s visitors across devices…

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Posted in: Digital Analytics, GA4

It’s All About A/B Testing!

July 20, 2020 admin

How do you know which design or which Call to Action will work? In the old days, brainstorming used to…

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Posted in: Digital Analytics, Digital Marketing

User Centered Marketing Data Analytics

July 9, 2020 Charles Mendelson

TLDR: Use the principles of UX to improve your reporting A few months ago, I was asked by my boss…

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Posted in: Digital Analytics

11 Tips For Improving Online Conversions

May 16, 2020 admin

Struggling to drive conversions?  Well I am going to list 11 easy tips for you to drive better customer experience…

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Posted in: Digital Marketing, Digital Analytics

How to practice Google Analytics without a website

April 27, 2020 admin

  How do you practice Google Analytics when you don’t have a website? This is a very common question asked…

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Posted in: Digital Analytics, Digital Marketing, Google Analytics

Personalization v/s Segmentation

April 24, 2020 admin

What is the difference between segmentation and personalization? A very common question that is often asked by our students and…

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Posted in: Digital Marketing, Digital Analytics

What is UTM in Google Analytics?

April 23, 2020 admin

UTM is short for Urchin Tracking Module. Before Google Analytics ,there was Urchin, a web analytics tool.  Google bought Urchin…

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Posted in: Google Analytics, Digital Analytics, Digital Marketing

Digital Analytics Association’s Essentials Series – Fundamentals in Digital Analytics

April 6, 2020 admin

I am excited to announce that I will be conducting Digital Analytics Association’s Essentials Series – Fundamentals in Digital Analytics.…

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Posted in: Digital Analytics, Digital Marketing

How To Become a Web Analyst

April 5, 2020 admin

Web Analytics and Digital Analytics is one of the hottest fields these days. A lot of people are planning to…

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Posted in: Digital Analytics, Web Analytics

RegEx Help for Google Analytics, Google Analytics, Adobe Analytics, Adobe Launch etc.

November 11, 2019 admin

What is RegEx RegEx is a short for Regular Expressions.  It is a sequence of characters to define a search…

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Posted in: Digital Analytics, Google Analytics, Google Tag Manager

Essential Excel for Marketing Analytics

October 10, 2019 admin

Excel is one of the most used tool for data analysis by marketers, marketing analysts, web and digital analysts. In…

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Posted in: Web Analytics, Digital Analytics, Digital Marketing

Risk of 3rd party JavaScripts and Tags in Marketing Technology

October 8, 2019 admin

You likely have plenty of 3rd party JavaScript and tags implemented on your site. These JavaScript allow you to track…

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Posted in: Digital Analytics

Understanding CPM, CPC and eCPM

July 17, 2019 admin

The purpose of this post is to clarify the terms CPM and CPC and also show how to convert from…

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Posted in: Digital Marketing, Digital Analytics

Fundamentals of Digital Analytics – Digital Analytics Association Essentials Series

June 22, 2019 admin

DAA is excited to announce the launch of the newly revised, Essentials Series. This is a LIVE, interactive, discussion-based education…

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Posted in: Digital Analytics, Web Analytics

Free Web Analytics Tools Other than Google Analytics

June 21, 2019 admin

IIf you looking for Free Web Analytics and Digital Analytics tools are other than Google Analytics, then this post is…

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Posted in: Digital Analytics, Web Analytics

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