Universal Analytics is a Google Analytics feature that allows you to track the activity of your website’s visitors across devices…
How do you know which design or which Call to Action will work? In the old days, brainstorming used to…
TLDR: Use the principles of UX to improve your reporting A few months ago, I was asked by my boss…
Struggling to drive conversions? Well I am going to list 11 easy tips for you to drive better customer experience…
How do you practice Google Analytics when you don’t have a website? This is a very common question asked…
What is the difference between segmentation and personalization? A very common question that is often asked by our students and…
UTM is short for Urchin Tracking Module. Before Google Analytics ,there was Urchin, a web analytics tool. Google bought Urchin…
I am excited to announce that I will be conducting Digital Analytics Association’s Essentials Series – Fundamentals in Digital Analytics.…
Web Analytics and Digital Analytics is one of the hottest fields these days. A lot of people are planning to…
What is RegEx RegEx is a short for Regular Expressions. It is a sequence of characters to define a search…
Excel is one of the most used tool for data analysis by marketers, marketing analysts, web and digital analysts. In…
You likely have plenty of 3rd party JavaScript and tags implemented on your site. These JavaScript allow you to track…
The purpose of this post is to clarify the terms CPM and CPC and also show how to convert from…
DAA is excited to announce the launch of the newly revised, Essentials Series. This is a LIVE, interactive, discussion-based education…
IIf you looking for Free Web Analytics and Digital Analytics tools are other than Google Analytics, then this post is…
If you have any connection with web analytics then, I am sure, you have heard about the bounce rates (see Bounce Rate Demystified and Typical Bounce Rates).…
I have referred to 1st party and 3rd party data in a lot of blog posts. Based on the queries…
So you have learned how to use Google Tag Manager. Now you are ready to learn some advanced use cases…
Web Analytics and Digital Analytics are quite often used interchangeably. I have been asked, by my students and some clients,…