For performance marketers, knowing whether a purchase comes from a new customer or an existing one is extremely important. It…
When implementing server-side tracking with Google Tag Manager (sGTM), not all events originate from the browser. Many important events—such as…
Modern marketing and analytics stacks rely on dozens of tools that need to communicate with each other. CRMs, payment systems,…
Server-side Google Tag Manager (sGTM) gives you more control over how data is processed and forwarded to analytics and advertising…
One of the biggest challenges in server-side Google Tag Manager (sGTM) setups today is user identification. User IDs can be…
Server-side tagging in Google Tag Manager has opened up more than just improved tracking accuracy. It has also expanded what…
Webhooks are a powerful way to send event data from external systems to your server-side Google Tag Manager (sGTM) container.…
Shopify is one of the most widely used eCommerce platforms. Many store owners rely on Google Ads to drive traffic…
Not all tracking needs to happen in real time. In many advanced analytics setups, it’s more efficient — and sometimes…
When implementing server-side Google Tag Manager (sGTM), most teams focus on analytics accuracy, ad tracking, and data reliability. But there’s…
Most advertising platforms — including Google Ads and Google Analytics 4 — optimize based on revenue, not profit. But revenue…
Server-side tracking gives you more control, better data delivery, and improved reliability compared to client-side setups. But there’s one challenge…
Server-side tracking is no longer optional for serious marketers. With ad blockers, browser restrictions, and shrinking cookie lifetimes, relying only…
Modern customer journeys rarely happen in a single place. Users interact with brands through websites, mobile apps, CRMs, payment providers,…
This guide explains how to implement AdRoll conversion tracking through a server-side Google Tag Manager (sGTM) container. Using a server-based…
(Shopify, WooCommerce, Magento, Wix) Achieving accurate conversion tracking has become increasingly challenging due to browser privacy updates, ad blockers, and…
Quora provides marketers with an effective platform for running highly targeted advertising campaigns. To ensure your campaigns perform optimally, accurate…
Modern browsers are steadily reducing how much advertising data can be passed through URLs. In particular, Safari and Brave—especially when…
Stape Store is Stape’s internal JSON-based database for server-side Google Tag Manager. Think of it like a lightweight Firebase built…
If your analytics stop working the moment a user leaves your website, you’re not alone. Many businesses rely on third-party…