If you’ve started exploring server-side tracking or are considering switching to it, the names Stape and Taggrs have likely appeared early in your research. Both companies are well-known in the industry and offer robust solutions for businesses looking to improve tracking accuracy, enhance data control, and remain compliant with privacy laws.
Even though they operate in the same space, Stape and Taggrs represent different approaches to server-side tagging. In this article, we’ll compare them in terms of features, setup, infrastructure, pricing, integrations, and support so you can decide which one fits your situation best.
What is Stape?
Stape is a solution hub for server-side tagging, offering a cost-effective alternative for hosting a GTM server. It supports global and EU-based servers, making it ideal for businesses needing worldwide compliance and scalability. It focuses on making server-side tracking easy, scalable, and powerful through a combination of GTM server hosting, gateways, SDKs, and a wide ecosystem of integrations and tools.(Signup for Stape)
Key Stape features
- Global GTM server hosting
- Dedicated Gateways for major platforms (Meta, TikTok, Shopify, Snapchat, and more)
- Integrations with CRMs (Salesforce, HubSpot, HighLevel, Zoho, etc.) and CMSs (WordPress, Wix, Shopify, BigCommerce, Magento, PrestaShop, Salla, etc.)
- SDKs for iOS, Android, PHP, Node.js, and Flutter
- Monitoring with instant notifications on tracking anomalies and issues
- Custom loader that helps bypass most popular ad blockers
- Setup Assistant that generates a JSON GTM configuration file based on your requirements
- Stape Store is a built-in NoSQL database for server-side Google Tag Manager users, offering a fast, reliable, and code-free way to store and retrieve any JSON data without needing an external database.
- Stape Academy – a free learning platform for server-side tracking
- Strong compliance: ISO 27001:2022, SOC 2, HIPAA, DORA, GDPR, US Data Privacy, CCPA, AWS Foundational Technical Review
Overall, Stape positions itself as a full solution hub for server-side tracking with continuous product improvement and a rich ecosystem.
What is Taggrs?
Taggrs is a server-side tagging hosting provider that emphasizes data control and EU-based infrastructure. It’s particularly attractive to businesses that want to keep data processing strictly within the EU for regulatory or policy reasons.
Key Taggrs features
- EU-based GTM server hosting
- Meta CAPI Gateway hosting
- Plugins & apps for Shopware, Magento, WordPress, Shopify, PrestaShop, Lightspeed
- Detailed monitoring for measuring server-side tracking uplift
- GTM configuration template gallery
- Built-in consent tool
- Free forever plan for up to 10,000 requests per month
- Compliance with GDPR and ISO 27001
Compared to Stape, Taggrs takes a more conservative approach. It focuses mainly on GTM hosting and Meta Gateway, and does not provide as wide a range of gateways, SDKs, or CRM integrations.
Who Are Stape and Taggrs For?
| Feature | Taggrs | Stape |
|---|---|---|
| Target Audience | Small to medium-sized businesses and those who are new to server-side tracking | Businesses of all sizes and industries, from small shops to large enterprises |
| Server Locations | EU-based servers only | EU and global servers |
| Compliance | GDPR, ISO 27001 | ISO 27001:2022, SOC 2, HIPAA, DORA, GDPR, US Data Privacy, CCPA, AWS FTR |
If strict EU-only data processing is a must, Taggrs is very appealing. If you need global coverage and broader compliance standards, Stape fits better.
Stape vs Taggrs: Side-by-Side Feature Comparison
| Feature | Stape | Taggrs |
|---|---|---|
| Custom Subdomain | Yes | Yes |
| Free plan (10,000 requests/month) | Yes | Yes |
| Global server network | Yes | No (EU only) |
| Gateways for various platforms | Yes (Meta, TikTok, Shopify, Snap, etc.) | Limited (Meta only) |
| Monitoring of tracking anomalies | Yes | Basic uplift monitoring |
| Custom loader / ad blocker bypass | Yes | Yes, but with notable limitations |
| Automatic management of 3rd-party integrations | Yes | No |
| Introductory server-side tracking course | Yes (Stape Academy, free) | No |
| Help center / Knowledge base | Yes | Yes |
| Compliance with privacy policies | ISO 27001, SOC 2, HIPAA, DORA, GDPR, CCPA, etc. | GDPR, ISO 27001 |
| Built-in analytics | Yes | Yes (limited) |
| Logs for debugging issues | Yes | No |
| Built-in solution for syncing with sGTM | Yes | No |
| CRM integrations | Yes | No |
| SDKs | Yes (iOS, Android, PHP, Node.js, Flutter) | No |
Data Destinations Comparison
Both providers support a wide range of marketing and analytics platforms. The main difference is in how they connect: Taggrs is more focused on sGTM, while Stape offers both sGTM and multiple dedicated gateways.
| Platform | Stape | Taggrs |
|---|---|---|
| Meta | Yes (official partner) | Yes |
| Google Ads | Yes | Yes |
| Google Analytics | Yes | Yes |
| TikTok | Yes (official partner) | Yes |
| Snapchat | Yes (official partner) | Yes |
| Shopify | Yes | Yes |
| Yes | Yes | |
| Yes | Yes | |
| Klaviyo | Yes | Yes |
| Attentive | Yes | Yes |
| Postscript | Yes | No |
| Yotpo | Yes | No |
Pricing Comparison
Both Stape and Taggrs offer a free forever package (10,000 requests per month), which is ideal for testing or very small projects.
For higher volumes, their pricing becomes more interesting:
- Taggrs: entry plans start around €22/month (up to 750,000 requests); around $127/month for 10,000,000 requests.
- Stape: plans start around $20/month (up to 500,000 requests); around $150/month for 10,000,000 requests, but include extras like multi-domain support, Cookie Keeper, File Proxy, gateways, and more.
On paper, Taggrs can look slightly cheaper at scale. But once you factor in Stape’s additional tools and power-ups, the total value often tilts in Stape’s favor, especially for larger or more complex setups.
Support and Resources
Taggrs Support
- Help desk
- Live chat
- Tutorials
Taggrs offers the same support structure for customers regardless of request volume, which is helpful but relatively basic.
Stape Support
- 24/7 support via email and chat
- Priority support on specific paid plans
- Stape Academy – free, structured training on server-side tracking
- Extensive knowledge base
- YouTube channel with practical tutorials and use cases
For teams that are new to server-side tracking, Stape’s educational resources can significantly reduce the learning curve.
Stape vs Taggrs: Which One Should You Choose?
There is no single winner for every business. Instead, the choice depends on your priorities:
Choose Stape if:
- You need a global server network
- You want multiple gateways and deep integrations
- You care about monitoring, logs, and debugging tools
- You value SDKs, CRM integrations, and automation
- You want strong ongoing education (Stape Academy, blog, tutorials)
Choose Taggrs if:
- EU data residency is your primary concern
- You are comfortable working mostly via a server GTM setup
- You have simpler tracking requirements
- You prefer a slightly lower price in exchange for fewer built-in features
Need Help with Server-Side Tracking?
If you’re not sure which platform is right for you or need help setting up server-side tracking, we can help.
Fill out the contact form on our site or email us at support@optizent.com for a no-obligation consultation.