Excel is one of the most used tool for data analysis by marketers, marketing analysts, web and digital analysts. In…
You likely have plenty of 3rd party JavaScript and tags implemented on your site. These JavaScript allow you to track…
The purpose of this post is to clarify the terms CPM and CPC and also show how to convert from…
DAA is excited to announce the launch of the newly revised, Essentials Series. This is a LIVE, interactive, discussion-based education…
IIf you looking for Free Web Analytics and Digital Analytics tools are other than Google Analytics, then this post is…
If you have any connection with web analytics then, I am sure, you have heard about the bounce rates (see Bounce Rate Demystified and Typical Bounce Rates).…
I have referred to 1st party and 3rd party data in a lot of blog posts. Based on the queries…
So you have learned how to use Google Tag Manager. Now you are ready to learn some advanced use cases…
Web Analytics and Digital Analytics are quite often used interchangeably. I have been asked, by my students and some clients,…