So you have learned how to use Google Tag Manager. Now you are ready to learn some advanced use cases beyond basic Google Analytics, AdWords or Facebook pixel tracking. I have launched a new course “Google Tag Manager Advanced Applications“
Sign up for this course at Google Tag Manager Advanced Applications
In this course I will cover the following advanced topics.
- Understanding & using Data Layers
- Understanding and using Custom HTML tags in Google Tag Manager
- Using data layers to push dynamic values and trigger Google Tag Manager
- Track Vimeo Video interactions.
- Use Custom JavaScript variables in GTM to detect Ad Blockers
- Trigger message to users using Ad Blockers – really useful for ad supported sites.
- Pass values to Google Analytics Custom Dimensions using Google Tag Manager
- Track Ad Blockers in Google Analytics
- Track Universal Analytics User ID using true user id from your back end e.g CRM, database etc. and learn how to create special User-Id view in Google Analytics
- Integrate CRM database with Google Analytics for segmentation and Adwords Remarketing list.
- Write and read first party cookie using Google Tag Manager
- Getting Query Parameters from URL to use them in Tags or Triggers
- Many more will be added.
If a topic is not listed below then it is not currently in the course. I will add more examples based on student feedback.
Sign up for this course at Google Tag Manager Advanced Applications
Why should you learn from me:
Why you should learn from me?
I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts. I understand both the technology and marketing side of business. I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics.
In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.
I have an engineering degrees and an MBA.