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Month: February 2019

High Bounce Rate? Is it really bad?

February 26, 2019 admin Leave a comment

If you have any connection with web analytics then, I am sure, you have heard about the bounce rates (see Bounce Rate Demystified and Typical Bounce Rates).…

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Posted in: Digital Analytics, Web Analytics

1st, 2nd and 3rd Party Data Demystified

February 16, 2019 admin Leave a comment

I have referred to 1st party and 3rd party data in a lot of blog posts. Based on the queries…

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Posted in: Digital Analytics Filed under: Digital Marketing

What is ObservePoint?

February 15, 2019 admin Leave a comment

ObservePoint is a tag audit, tag validation and governance software.  It helps companies ensure their digital analytics tags are implemented…

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Posted in: Adobe Analytics, Google Analytics, ObservePoint, Tag and Setup Audit

What is fbclid in Google Analytics? How to remove it?

February 9, 2019 admin Leave a comment

What s FBCLID? Starting mid-October 2018, you might have noticed a query parameter called fbclid getting added to your URLs. …

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Posted in: Google Analytics, Tag and Setup Audit

Google Tag Manager Advanced Applications Course

February 7, 2019 admin Leave a comment

So you have learned how to use Google Tag Manager. Now you are ready to learn some advanced use cases…

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Posted in: Digital Analytics, Google Analytics, Google Tag Manager, Web Analytics

GA + CRM + GTM = Deep Insights – No Developer Required (Webinar)

February 6, 2019 admin Leave a comment

GA + CRM + GTM = Deep Insights – No Developer Required Wed, Feb 6, 2019 10:00 AM – 11:00…

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Posted in: Google Analytics, Google Tag Manager, Webinar

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