Many old post are still relevant after few years but are hard to find on a blog. So I have gone back and found 9 such blog posts on “Email Marketing” from my blog. Below are these 9 posts:
- Email Personalization Not Working? Read This
This posts explains why the email personalization might not work. The bottom line is that you have update your personalization criteria over time and test it.
- 3 Techniques for Expanding your Email Reach
Email marketers are facing a tough time with growing emails remaining unopened and unsubscribes. Acquiring new subscribers using old techniques is expensive. In this post I have listed 3 techniques that you can use to spread the word of your emails/newsletters beyond the email list that you are sending the emails to.
- Are You Depleting Your Email List?
Email marketers, in order to maximize short term conversions, often bombard irrelevant emails in subscribers inbox However this short term mentality results in erosion of long term viability of their email marketing, due to increase in unsubscribes causing depletion of email lists.
- 15 Things to Test in your Email Campaign
This post talks about 15 things you can test today.
- Targeting Cart Abandonment by Email
Targeting Cart Abandonment is a great way to drive conversions however, use incentives/offers cautiously.
- Conversion Tip: Making the Most of the Email Confirmation Thank you Page
Use your Confirmation page effectively, this posts shows an example of a good page and a not so good page.
- Number One Email Marketing Mistake
Number one mistake marketers make with email marketing is to send “Irrelevant” messages to their customers. Find out why this strategy has a far-reaching impact on your email marketing program.
- 7 Ways to Create Relevancy in Emails
7 tried and tested ways of creating relevancy in emails are described in this post.
- Relevancy Matters in Email Marketing
This post shows an example of an email that missed the opportunity to convert.