Before you can analyze user behavior, track events, or build powerful dashboards, you need a place to store your data.…
How do you know which design or which Call to Action will work? In the old days, brainstorming used to…
Many old post are still relevant after few years but are hard to find on a blog. So I have…
Struggling to drive conversions? Well I am going to list 11 easy tips for you to drive better customer experience…
How do you practice Google Analytics when you don’t have a website? This is a very common question asked…
What is the difference between segmentation and personalization? A very common question that is often asked by our students and…
UTM is short for Urchin Tracking Module. Before Google Analytics ,there was Urchin, a web analytics tool. Google bought Urchin…
I am excited to announce that I will be conducting Digital Analytics Association’s Essentials Series – Fundamentals in Digital Analytics.…
These days there is a lot of buzz in the marketing community about use of Artificial Intelligence (AI) and Machine…
Excel is one of the most used tool for data analysis by marketers, marketing analysts, web and digital analysts. In…