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Category: Analytics

Become A Minimalist Analyst

January 12, 2023 Optizent Leave a comment

What is Minimalism? The core concept of minimalism is living simply and having only those things that you absolutely need.…

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Posted in: Analytics

Universal Analytics Vs Google Analytics 4 (GA4): What’s the Difference?

April 2, 2022 Vemmanna Leave a comment

Universal Analytics and Google Analytics are two distinct analytics platforms by Google used by businesses to collect data from their…

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Posted in: Google Analytics 4, Analytics, GA4 Filed under: GA4, Universal Analytics

Error handling in Custom JavaScript Variable and Custom HTML Tag in GTM

March 15, 2022 Vemmanna Leave a comment

JavaScript is an essential part of marketing analytics; a lot of marketing analytics tools are JavaScript codes. Google Tag Manager…

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Posted in: Google Tag Manager, Analytics Filed under: Custom Javascript, Custom JavaScript variable, Error handlin in GTM, Google Tag Manager

Custom JavaScript Google Tag Manager – What, Why, and How to create with an Example

January 20, 2022 Optizent Leave a comment

Custom JavaScript Variables in Google Tag Manager allows you to create your own variables to provide you with the data…

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Posted in: Analytics, Google Tag Manager

The tools of the trade: a roundup of the software that helps us analyze data, part 1; spreadsheets

August 9, 2020 Carobert Leave a comment

Gentleman or lady in the streets, freak in the spreadsheets TLDR; Spreadsheets are versatile tools good for basic data analysis…

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Posted in: Analytics

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