How to Show New v/s Returning Users in GA4 Looker Studio Report

If you are looking for a way to show New V/s Returning Numbers in Looker Studio GA4 report then then this post is for you.

Below is a screenshot of a Looker Studio report that was constructed to show new vs/ Returning Users.

Scorecard Metrics

The left hand panel shows scorecard metrics.

1. New Users - To display this number you can use a metrics called "New Users"
2. Returning Users - There is no metrics to display this number so you have to construct this.
3. Active Users - To display this number you can use a metrics called "Active Users"

How to Show Returning Users Metrics

1. Place a new scorecard chart
2. Show "Active Users" metrics
3. Add a new filter
4. In this filter, use "New/returning" dimension and only include the users who have "returning" as the value (see below)
5. Apply the filter.
6. Rename the metrics to "Returning Users"

How to Show New/Returning Pie Chart

1. Add new pie chart
2. Select "New/retuning" dimension
3. Select "Active User" metrics
4. You will now have the pie chart

How to Show New/Returning Trend Chart

1. Add a new trend chart
2. Select Date as dimension
3. Select "New/returning" as breakdown dimension
4. Select "Active User" metrics
5. Now you have the trend chart.

GA4 and Looker Studio Support Services

If you need any help with GA4 or Looker Studio then email us at support@optizent.com or fill the contact us form