In the evolving digital landscape, businesses are increasingly embracing a multi-platform presence, encompassing websites and mobile applications. To effectively track…
Google Analytics 4 (GA4) is the latest version of Google Analytics, and it provides a number of new features and…
Google Analytics 4 (GA4) provides a variety of metrics to help you track the revenue generated by your website or…
Item-scoped custom parameters in Google Analytics 4 (GA4) allow you to collect additional data about the products or services that…
Google Analytics 4 (GA4) is a new version of Google Analytics that provides a more holistic view of your customer…
Tracking file downloads in Google Analytics 4 (GA4) is an important way to measure how users are interacting with your…
GA4’s connection with BigQuery provides a very powerful tool for markters and product owners to learn about their users/customers. In…
When you send GA4 data to BigQuery the event table has two fields event_date and event_timestamp. event_date field contains the…
Predictive metrics in Google Analytics 4 (GA4) are a powerful tool that can help you understand your users better and…
What are Google Analytics 4 custom dimensions? Google Analytics 4 (GA4) custom dimensions allow you to track and analyze additional…