The question usually arrives through a data protection officer, and it is always the same one: “Does Google ever receive…
You open Google Analytics 4 and see something exciting: several new purchases and a significant jump in revenue. Then you…
A common situation we see with marketing teams is this: You’ve created a Google Analytics 4 (GA4) property, your website…
You open Google Tag Manager Preview mode, perform the action you want to track, and there it is: Tag Fired.…
You open GA4 one morning and see that your traffic is down significantly. Imme, you brains goes, What happened? But…
One of the quickest ways to distort your GA4 reports is to allow your own employees, agencies, developers, and stakeholders…
Most GA4 audits begin by answering a simple question: Are the events firing? If the answer is yes, many organizations…
Many GA4 audits start with tags, events, conversions, and reports. While those elements are important, they often distract from a…
When I start a GA4 audit, one of the first things I review is the list of Key Events. You…
We focus a lot on missing data, but sometimes the issue is the opposite: Too much data is being collected.…
When people open Google Analytics 4, they usually start with reports. Traffic reports.Engagement reports.Conversions.Funnels. But before any of those numbers…
One of the most overlooked GA4 configuration problems is broken cross-domain tracking. Many organizations operate across: But when GA4 is…
When people think about ecommerce tracking problems in GA4, they usually focus on missing revenue or broken purchase events. But…
Most GA4 issues don’t show up as obvious errors. There’s no alert.No broken dashboard.No sudden drop to zero. Instead, everything…
Many people use Google Analytics 4 every day without fully understanding how the data is structured underneath the reports. They…
I have reviewed a lot of GA4 implementations and found that most have scalability issues. These scalability issues are not…
If you’ve ever opened GA4 and noticed a sudden drop or spike in traffic, your first reaction is usually confusion.…
Traffic from AI-powered tools such as ChatGPT, Gemini, Claude, or Perplexity is usually classified as generic referral traffic in Google…
Klaviyo forms (popups, embeds, flyouts) can’t be tracked with Google Tag Manager’s default Form Submission trigger. To see Klaviyo opt-ins…
If you’ve ever connected GA4 to BigQuery, you’ve probably had this realization at some point: “Wait… where is my historical…