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Category: GA4

Google Analytics 4: A Unified Approach to Measuring Apps and Websites

November 9, 2023 Vemmanna Leave a comment

In the evolving digital landscape, businesses are increasingly embracing a multi-platform presence, encompassing websites and mobile applications. To effectively track…

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Posted in: Google Analytics 4, GA4 Filed under: Google Analytics 4 A Unified Approach to Measuring Apps and Websites

Google Analytics 4 to Improve Subproperty Filtering of Automatically Collected Events

November 4, 2023 Vemmanna Leave a comment

Google Analytics 4 (GA4) is the latest version of Google Analytics, and it provides a number of new features and…

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Posted in: Google Analytics 4, GA4 Filed under: Google Analytics 4 to Improve Subproperty Filtering of Automatically Collected Events

Difference between Total Revenue, Purchase Revenue & Item Revenue in Google Analytics 4

November 2, 2023 Vemmanna Leave a comment

Google Analytics 4 (GA4) provides a variety of metrics to help you track the revenue generated by your website or…

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Posted in: Google Analytics 4, GA4 Filed under: revenue in Google Analytics 4

Item-scoped custom parameters in BigQuery Export and Measurement Protocol in Google Analytics 4

October 29, 2023 Vemmanna Leave a comment

Item-scoped custom parameters in Google Analytics 4 (GA4) allow you to collect additional data about the products or services that…

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Posted in: Google Analytics 4, GA4 Filed under: Item-scoped custom parameters in BigQuery Export and Measurement Protocol

How To Import Google Analytics 4 conversions into Google Ads

October 25, 2023 Vemmanna Leave a comment

Google Analytics 4 (GA4) is a new version of Google Analytics that provides a more holistic view of your customer…

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Posted in: Google Analytics 4, GA4 Filed under: Import Google Analytics 4 conversions into Google Ads

How To Track File Downloads In GA4

October 23, 2023 Vemmanna Leave a comment

Tracking file downloads in Google Analytics 4 (GA4) is an important way to measure how users are interacting with your…

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Posted in: Google Analytics 4, GA4 Filed under: How To Track File Downloads In GA4

How to use GA4 with BigQuery?

October 21, 2023 Optizent Leave a comment

GA4’s connection with BigQuery provides a very powerful tool for markters and product owners to learn about their users/customers. In…

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Posted in: BigQuery, GA4

GA4 BigQuery event_timestamp field Demystified

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When you send GA4 data to BigQuery the event table has two fields event_date and event_timestamp.  event_date field contains the…

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Posted in: BigQuery, GA4

Predictive Metrics in GA4

October 19, 2023 Vemmanna Leave a comment

Predictive metrics in Google Analytics 4 (GA4) are a powerful tool that can help you understand your users better and…

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Posted in: Google Analytics 4, GA4 Filed under: predictive metrics in Google Analytics 4 (GA4)?

GA4 Custom Dimension: What, Why and How

October 17, 2023 Vemmanna Leave a comment

What are Google Analytics 4 custom dimensions? Google Analytics 4 (GA4) custom dimensions allow you to track and analyze additional…

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Posted in: Google Analytics 4, GA4 Filed under: GA4 Custom Dimension

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  • Google Analytics 4: A Unified Approach to Measuring Apps and Websites
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  • Google Analytics 4 to Improve Subproperty Filtering of Automatically Collected Events
  • Difference between Total Revenue, Purchase Revenue & Item Revenue in Google Analytics 4
  • What is BigQuery?
  • How to Connect GA4 with BigQuery
  • Item-scoped custom parameters in BigQuery Export and Measurement Protocol in Google Analytics 4
  • How To Track Bounce Rate in GA4

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