Most marketers use Google Analytics 4 (GA4) to understand how their campaigns are performing. They look at traffic, conversions, and…
If you have ever opened the network tab on a site running Google Tag Manager, you have seen the duplication.…
When I work with organizations on their analytics, I often find a familiar situation: they have plenty of tracking, but…
Looker Studio is a great way to turn data into dashboards that are easy for teams and clients to understand.…
This is one of those problems that makes you question your own sanity. You built the link. You can see…
Funnelish is great at what it’s built for — fast landing pages, order forms, and one-click upsell flows that convert.…
For years, the typical analytics workflow has looked something like this: A marketer or analyst opens a dashboard, notices something…
Every Mixpanel project I’ve audited has the same story. It started clean. Someone built a solid tracking plan, events were…
Every analytics team I’ve worked with has the same recurring problem. Someone is supposed to check the key metrics every…
The first time most data teams run a COUNT on their Mixpanel pipeline export in BigQuery, they get a number…
If you’re using UTM parameters in your marketing campaigns, you’ll eventually want to know where that data appears in Google…
In this post, I will answer one of the most common questions analysts ask: “Why doesn’t the number in my…
Introduction One of the biggest challenges teams face when implementing product analytics is deciding what to track. Product managers want…
Part 1 — Fundamentals & Technical Architecture Digital measurement is changing. For years, marketers relied almost entirely on browser-based tracking…
Privacy regulations have transformed digital analytics. For years, marketing teams optimized measurement by collecting as much user data as possible.…
Return on Ad Spend (ROAS) is one of the most widely used performance metrics in digital marketing. Open almost any…
When analytics data looks wrong, people often blame the reports. But many reporting problems actually begin much earlier. They start…
Enhanced Measurement is one of the most convenient features in GA4. With just a few clicks, GA4 can automatically track:…
Attribution in GA4 is only as reliable as your tracking configuration. One small setup issue that quietly creates major reporting…
When analyzing data in Google Analytics 4, looking at numbers alone doesn’t always tell the full story. A traffic count…