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Category: BigQuery

Recreate GA4 Metrics in BigQuery

January 2, 2025 Optizent Leave a comment

In the past several posts, I have shown you how to recreate various GA4 standard metrics in BigQuery. In this…

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Posted in: Google Analytics 4, BigQuery

Why GA4 and BigQuery Numbers Don’t Match

April 30, 2024 Optizent Leave a comment

Why are the numbers reported in the GA4 interface and those calculated in BigQuery different? This is a question asked…

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Posted in: Google Analytics 4, BigQuery

Why GA4 and BigQuery Numbers Don’t Match

February 16, 2024 Optizent Leave a comment

Why are the numbers reported in the GA4 interface and those calculated in BigQuery different? If you have this or…

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Posted in: Google Analytics 4, BigQuery

How to use GA4 with BigQuery?

October 21, 2023 Optizent Leave a comment

GA4’s connection with BigQuery provides a very powerful tool for markters and product owners to learn about their users/customers. In…

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Posted in: BigQuery, GA4

GA4 BigQuery event_timestamp field Demystified

Optizent Leave a comment

When you send GA4 data to BigQuery the event table has two fields event_date and event_timestamp.  event_date field contains the…

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Posted in: BigQuery, GA4

GA4 Data in BigQuery 

January 5, 2023 Vemmanna Leave a comment

GA4 has direct integration with BigQuery thus allowing you send all your Web Analytics data to BigQuery with a few…

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Posted in: BigQuery, Google Analytics 4 Filed under: GA4 Data in BigQuery, Google Analytics 4 Data in BigQuery

How To Get Started With BigQuery

December 16, 2022 Vemmanna Leave a comment

  BigQuery Sandbox Version This article will show how to sign up for BigQuery for free. We can continue using…

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Posted in: BigQuery Filed under: BigQuery-sandbox, BigQuery-Trial-version, How To Get Started With BigQuery

What is user_pseudo_id in GA4 BigQuery Export?

December 5, 2022 Optizent Leave a comment

When you send GA4 data to BigQuery then you will see two user id columns in the table that’s created…

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Posted in: Google Analytics 4, BigQuery

GA4 BigQuery Integration: Everything You Need to Know

October 24, 2022 Optizent Leave a comment

GA4 BigQuery integration is one of the best enhancements that Google Analytics has done. In this post, I will explore…

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Posted in: Google Analytics 4, BigQuery

How to Use the “SELECT” Statement in BigQuery SQL

March 9, 2022 Vemmanna Leave a comment

In this article, I will show how you can select records from a table so that you can see what…

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Posted in: Google Analytics 4, BigQuery Filed under: BigQuery, GA4, Google Analytics4, SQL

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