How to Structure your Google Analytics 4 Account to Get the Most Out of your Data

Google Analytics 4 (GA4) is the latest version of Google Analytics, released on October 14, 2020. GA4 has a new structure consisting of small setups and large setups. The small setups are for businesses with one website, set up an Analytics account that contains a Google Analytics 4 property with one web data stream. Create a Google Analytics 4 property for your business’s one mobile-game app with one app data stream for the Android game, one app data stream for the iOS game, and one web data stream for the supporting website if there is one (e.g., marketing site).

The large setups are for larger businesses like multinational and multibrand. It is configured by account, property, data stream, and data filters and roll-ups.

Google Analytics 4 Account setup for large setup:

An account can be seen as a set of another’s properties, each of which belongs to one entity and is subject to regional terms of service. If data is owned by different legal entities, then create multiple accounts for each region. If not, create one account in the region where the company has its headquarters.

Google Analytics 4 property setup for large setup:

A property denotes a variable for a single logical user base (e.g., users of a single cross-platform application). It’s the most detailed and advanced level at which Analytics processes data. Property is also the level of an account hierarchy where you can create integrations with other software products like creating Google ads etc.

When creating a property, you should always check whether the data collected is related to a single logical user base? And when analytics is linked to other products, do you want to share all information relating to that product? If the answer is yes, create one property, and if it is no, create a separate property for each logical user base.

Google Analytics 4 data stream setup for large setup:

The source of data from an app or website is called a data stream. A data stream is also the stage at which you can control the data collection features of your app with the Firebase SDK or the global site tag.

For app data stream – you can have one data stream per combination of app package name and platform. For web data stream (most cases), measure the web journey of the user using a single web data stream.

Google Analytics 4 data filters and roll-ups setup for large setup:

Views and Roll-Up properties are currently not supported by Google Analytics 4. So you can’t create an information filter to maintain some data confidential to different staff members of your business or roll up data from multiple properties into a single property.

When you set up your Google Analytics account, you want to be sure to structure it in a way that will help you analyze your data. You’ll want to create separate profiles for each website and track the relevant data for each. By taking the time to set up your account correctly, you’ll be able to get the most out of Google Analytics and improve your website’s traffic and performance.

Need help with Google Analytics 4?

We can get you up and running with Google Analytics 4 as well as train your and your team to use it effectively. Reach out to us for more details.

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