A few months ago, I was auditing a GA4 property for a lead generation company. Everything looked great at first…
An audit is a photograph. It shows you exactly where things stand at a specific moment in time — with…
A few months ago, I was auditing a GA4 property for a B2B company when the marketing team proudly told…
I was reviewing a GA4 property with a client when the marketing director asked a question that caught everyone off…
I can’t tell you how many times I’ve had this conversation. A company wants to investigate a sudden drop in…
I was auditing a GA4 property for a company running a significant Google Ads budget when I noticed something odd.…
A few months ago, I was reviewing a GA4 property for a client who noticed that their user numbers looked…
A client once reached out because their revenue numbers didn’t match. The ecommerce team trusted Shopify. The finance team relied…
I once worked with a company that couldn’t understand why their reports didn’t match across different parts of the business.…
A client once told me: “We don’t really need to worry about engagement tracking because GA4 captures everything automatically.” I…
I was reviewing an ecommerce GA4 implementation recently when the client proudly told me: “We have ecommerce tracking set up.”…
Part of the GA Auditor 150+ GA4 Audit Checklist Series I was auditing a GA4 property for a SaaS company…
I was reviewing a GA4 property for an ecommerce business when the marketing manager proudly showed me their acquisition reports.…
A while back, I was working with a SaaS company that couldn’t understand why their user numbers looked inflated. Their…
A few years ago, one of my clients noticed that their GA4 traffic had dropped almost overnight. There hadn’t been…
Most analytics tools are built to help you use your data. Dashboards, reports, visualizations, attribution models — all of it…
If you’ve ever made a business decision based on your GA4 data — only to discover months later that the…
A few months ago, I was reviewing a GA4 implementation for a company investing heavily in Google Ads. Their campaigns…
I was auditing a GA4 implementation for a company that had just launched a major campaign. The marketing team had…
Part of the GA Auditor 150 A few years ago, I was auditing a GA4 property for an ecommerce business…