How to pass UTM parameters from the landing page to other pages?
This is question and answer is part of the GA, GTM, GA4 FAQ series
Question:
Every time somebody arrives on our landing page, we collect their gclid, utm_campaign, and utm_term. However, when they go on another page, this information gets lost and when they submit the Typeform on the other pages, all of these parameters are blank.
How can I fix that in order to get all of the gclids on each and every page?
Answer:
- Grab the UTM or any other query parameter you need from the landing pages using URL variable or custom JavaScript in Google Tag Manager.
- Store these variables in first-party cookies or local storage, again using Google Tag Manager, built-in variables it custom JavaScript code\
- Now, these parameters will be available on any page, tag, or trigger that you need them on.
The complete solution is covered in https://academy.optizent.com/courses/google-tag-manager-mastery course.
Check these videos
Custom JavaScript Variables in Google Tag Manager
Cookies v/s Local Storage v/s Session Storage
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