After you’ve set up a Mixpanel Data Pipeline and confirmed your first export is landing in your warehouse, the next…
A client I worked with had a solid Mixpanel implementation — clean events, good governance, Lexicon maintained properly. But their…
Every Mixpanel project I’ve audited has the same story. It started clean. Someone built a solid tracking plan, events were…
A client came to me three months ago with a specific problem. Their key conversion funnel report had been showing…
I was doing a Mixpanel setup review for a SaaS company last year. Single project, about 60 users across engineering,…
The Problem: Token Expiration Nightmares Last month, one of my clients woke up to a broken ad spend integration. Their…
Every analytics team I’ve worked with has the same recurring problem. Someone is supposed to check the key metrics every…
A client of mine had three different development teams shipping features independently. No shared tracking plan. No review process. Just…
Last year I was doing a tracking audit for a client running a mid-size e-commerce app. They had a GTM…
What Is Mixpanel Lexicon? Lexicon is Mixpanel’s built-in data dictionary. You’ll find it under Data → Lexicon in the left-hand…
The first time most data teams run a COUNT on their Mixpanel pipeline export in BigQuery, they get a number…
A few months ago a client reached out in a mild panic. Someone on their team had used the same…
Here’s a conversation I’ve had more times than I can count. A data analyst pulls up the Mixpanel event list…
One of the hardest parts of experimentation isn’t launching the test.It isn’t implementing exposure events.And it isn’t understanding statistical significance.The…
Launching an experiment is usually the easy part. Analyzing the results is where most teams struggle. I’ve seen teams stop…
One of the first questions teams ask after launching their first experiment is: “How often can we check the results?”…
One of the most common mistakes I see when reviewing experiments is teams declaring a winner too early. A variant…
If there’s one thing that determines whether your experiment results are trustworthy, it’s exposure tracking. Not statistical significance. Not confidence…
Every product team wants to make better decisions. The problem is that most decisions are based on assumptions. A designer…
Most product teams don’t have a testing problem. They have a decision-making problem. A designer believes a new checkout flow…