Consent mode is a feature in GA4 that allows you to communicate your website or app's end users' analytics and advertising consent choices to Google.
To ensure that you are sending the required consent signals, check the status of the consent setting in the "Admin" panel of GA4.
How to Check Consent Settings in GA4
- Go to the GA4 Admin panel
- Go to Data collection and modification --> Consent Settings.
- At the top of the page, you will see the current state of Consent, and if there is an issue, you will also see the percentage of your website traffic and conversions coming from the EEA (European Economic Area).
- There is a drop-down for you to change your Data Streams so see the consent status associated with that data stream.
- Below the EEA traffic insights, you'll find the following two sections.
- Behavior analytics consent signals: This section shows the status of consent signals related to tracking user behavior on your site. This section shows the status of analytics_storage consent paramaters.
- Advertising consent signals: This section details each consent signal related to advertising features. It shows the status of ad_storage, ad_user_data, and ad_personalization consent parameters.
If you don't see the status of "Excellent," then you might have an issue with your consent settings. See the following section to fix the issues. If you need help, then email us at support@optizent.com or fill out the contact us form.
- At the bottom of the page, you'll find Consent Settings, where you can configure the following consent management settings:
- Manage default consent settings for data collection: This is where you set the consent default labels for end-user data from the EEA used for advertising purposes.
- Manage data use across Google services: This is where you set the Google services that can receive consented data from end users in the EEA.
After you check if Analytics is receiving consent signals, find your situation on the list and follow the instructions.
How to Fix Consent Issues
Web stream setup
- Set up the Consent Banner, if you don't have one
- Make sure the consent banner is correctly collecting and setting consent to various Google tags (and other tags).
- Google recommends consent mode V2 but you might have a different requirement based on your site's legal requirement.
- If you need help, then reach out to us at support@optizent.com
App stream setup
- Make sure you have the updated version of SDK that supports V2
- Android - Firebase Android Analytics SDK version 21.5.0 or later.
- iOS - Firebase Apple SDK version 10.17.0 or later.
- If you have previously set up consent mode for your app you must upgrade it to consent mode v2.
Need Help With Consent Settings?
We are here to help set up the right consent settings for you. Email us at support@optizent.com or fill out the contact us form.