How to Move GA4 Properties Between Accounts

There are several reasons why you might need to move a GA4 property from one account to another. These reasons include:

• A property that was mistakenly set up in a personal or agency account instead of a business account.
• You may be consolidating the properties that are in various different business accounts.

Whatever the reason, moving GA4 property from one account to another is simple. In this post I have outlined the steps you need to make this happen.

Step 1: Access Property Settings

Go to the Admin section of Google Analytics 4. Select the property you want to move, and click on Property Settings.

Step 2: Initiate the Move

In the top right corner, you should see a button labeled Move Property. Click on it to start the moving process.

Step 3: Select Destination Account

Next, you will need to choose the account where you want to move the property. This is crucial for ensuring the property ends up in the correct location.

 

Step 4: Set Permissions

After selecting the destination account, choose the permissions for the property the you are moving.

You have two options:

• Keep existing property permissions: Users will retain their current access levels in the new account.
• Replace existing property permissions: Only users with permissions in the new account will have access.

 

 

Step 5: Confirm and Start Move

Read and check the box next to "Confirm changes" and click on Start Move button to proceed.

You might get a warning message as shown below. Make sure to read it and confirm.

This warning tells you that Data sharing settings from the destination account will override those of the original property.

 

Step 6: Wait for Completion

Google will notify you that the move may take a few minutes. You can navigate back to the home screen and monitor the process.

Step 7: Verify the Move

Once the property has been moved, check the destination account to ensure the property appears as expected.  Make sure to review user permissions after the move to ensure appropriate access levels are maintained.

Conclusion

Moving properties within GA4 accounts is a simple process. Make sure to follow the steps outlined here and understand the implications of the move on permissions and data sharing.

If you found this guide helpful, please leave a comment and share it with others who may benefit from learning how to manage their GA4 properties efficiently.