GA4 Annotations allows you to add notes directly to Google Analytics 4 reports. You should use annotations to Record events…
Recently GA4 made a change to their reporting. Now you will start to see “(data not available)” value in certain…
When you export GA4 data to BigQuery, you will find several source, medium, and other data fields related to traffic. …
Meta Offline Conversion API Integration The Meta Offline Conversions API will be discontinued in May 2025. After this date, it…
If you’ve started exploring server-side tracking or are considering switching to it, the names Stape and Taggrs have likely appeared…
In this post I will discuss everything you need to know about copying GA4 Explorations from one property to another.…
In the past several posts, I have shown you how to recreate various GA4 standard metrics in BigQuery. In this…
If you are looking for a way to show New V/s Returning Numbers in Looker Studio GA4 report then then…
Data layers are a critical part of tracking with Google Tag Manager (GTM), not only for GTM but also for…
“When I am looking at two months individually I get the number of Active users and sessions for each month,…
Every now and then I post about some of the the work Optizent Team has been doing. This helps us…
If you have multiple sites to track and all of them need same setup then it becomes cumbersome to set…
Have you ever noticed that your GA4 tags shows that it fired and failed at the same time? See…
Using RegEx in SQL opens up a lot of possibilities for you to find the right content using a query…
When you implement Google Consent Mode V2, you will see your Google Analytics and Google Ads tags firing. Howvere they…
Piwik PRO is a complete platform with it owns Analytics, Tag manager, Consent Manager and a CDP. Just like Google…
Google Analytics 4 has demographic reports that show users age, gender, interest etc. However, quite often I hear this question,…
Google Search Console provide you information about your sites visibility in Google Search engine. By connection Google Search Console with…
GA4 provides several revenue metrics and sometimes they can get confusing. In this post I will provide a simple explanation…
Most of the sites these days have long pages, which means users must scroll down to view the complete page.…